Genre analysis is an important part of the research process. By looking at different aspects of the genre (Mise-En-Scene/Themes/Music), we see exactly what forms the contract of the genre. We know for example that mods looking for ska expect an upbeat walking bassline so they can dance, suave dress, and equality and unity as a race. Without these conventions, the genre is not the blueprint that the fans were expecting so Stuart Hall would state that the preferred reading, of which all directors are to aim for, is not achieved. It also taught us how to look for the nature of the star image, and part of this included exploring how the paradox of the star is still created despite the lack of hierarchy within the bands themselves, and the lack of deeming themselves higher than their audience.
Click the image below for our annotated presentation.