To gain feedback on our advert draft 2, I created a Google Forms questionnaire and sent it to various members of the school, all into differing music tastes, with different beliefs and different ideas. The results below are what we received back.

• The star image is interesting due to their acting, and the colour correction of the advert has made them stand out and they all have bright, different colours on.
• An enigma code has been created within the narrative of the poster as people will ask themselves, “what is going on?” This will make them look at the poster more.
• One comment said it could be a relatively busy, hectic scene and rather offputting. We will try and seperate them from the background more to give them definition.

• The results of this question have completely adhered to the preferred reading we wished to produce in our poster. Nobody has selected one of the bad characteristics and therefore, there is no need to change the narrative, or star image.

• 12.5% of people argued that the poster’s layout was not easy to read. This can be adjusted by adapting aesthetic options that have been discussed further down, such as words, and images.
• However, 87.5% of our survey said they liked how clear the poster was, and this could suggest any change should be minimal.

• The colours ARE considered to have been used effectively.
• The responses indicate that the “splashes of colour” draw you to the interesting star image that is the center-piece of the poster.
• Perhaps the black and white in the background isn’t stark, or contrasting enough. So much so that the poster’s likely to “be near enough unnoticeable”.
• They like how the star ratings are coloured to match the clothes that the band members themselves are wearing.

• Each of the fonts are quirky and individual and as such they are illustrative of the ska genre itself.
• The fonts are easy to read due to how bold they are.
• The shadowing allows the font to stand out, but it is too big or too dark. This can be changed by dropping the opacity and the size of the brush.
• The Beat logo links into the narrative itself as it looks to people like it could be the “crest on the bike”.

• 87.5% of the audience did believe that the ska genre is being conveyed by the iconography and the emotions in the imagery.
• 12.5% did not get it, and as such this may show how niche to the mod psychographic this album is. I do not feel it necessary to change the Mise-En-Scene on the poster as these ‘no’ responses are likely people who do not understand, or know, what the ska genre is.

• Perhaps, the above discrepancies during the “What genre is the advert selling?” question could have been solved by implementing people dancing, or the traditional two tone ska check. I think the two tone ska check does in fact feature however. The record label shows this in the bottom left corner.
• Whilst on the subject, we will change the size of the logo to stop it from detracting attention from the narrative.
• More outlets, and more formats. I do not feel this a necessary aspect as many conventional ska posters from nowadays usually feature just one format.

• 62.5% of our survey said that they would go out and buy the album based on the information from the poster.
• The remaining 37.5% are likely to be devoted fans to other genres, or would require more information on the band/record label before they trusted a poster. Therefore, these responses do not warrant us making any changes to how persuasive or in your face the poster is.

• The Mise-En-Scene was the most persuasive factor of the poster. As such, I do not think any changes to this area need to be made.
• 1 person said that none of the above would persuade them to buy the album, and this again ties into the point that people would need more information before they trusted a poster.
• 1 person said that the music services the song is available on were a draw factor to them. This shows our appeal to a wider audience due to how accessible the album is on.
• Two people said other. The two ‘other’ responses are above. One said every factor on the poster would persuade them, showing how high a standard our poster is. One person said the poster peaked their interest in the genre, and they’d buy it to learn about the genre.

To summarise, I asked the survey what they feel needed to be improved on. The points that are given are presumably the most important things to them. The Two Tone logo is relatively large and we will make it smaller. Another asked that we add ‘a few more adverts of where you can purchase the album’ but I don’t feel that is necessary as Apple Music is already a very large and accessible platform and adding more logos would clutter the page. Another comment said that there are too many different fonts, but the point of ska is to challenge the norm and break away into a unique form of its own. As such, I wish to leave the fonts as they are and be unconventional in the overly conventional music industry.

ADVERT DRAFT 2:

DIGIPAK DRAFT 2 (NET):

DRAFT 2 (CASE):

Below is the feedback my group and I received from a panel of 4. Our questionnaires are embedded below, please feel free to read through. Slides that summarise our successes and our targets are found within the slideshow.

This is our draft 1 for the ‘Mirror in the Bathroom’ advert.

Our advert draft served as a visual interpretation of what it was we wanted to design. It gave us the opportunity to experiment and explore various fonts, framings, and edits that we wanted to do; all without the hassle of having to play around with these ideas on a computer and constantly save draft after draft. As a group, we struggled to determine what colour palette we intended to use, and as such, the mock up remained colourless. When it came to production, we decided to create that link between the digipak and the advert by having the background monochrome, so as to make the band stand out, and two tone fonts. We only used minimal colouring for effect, such as red and blue, just as we had done on the digipak; these things aren’t portrayed through our planning though, and were an after thought.

When we refer to our final product, it is clear just how influential the mock up was as it is practically identical to the lay out and design we finalised upon.

Conclusion:

• It is conventional to have an easy to read font – it can be any kind of font (one that connotes relaxtion, or one that is formal) as long as it is big, bold and readable.
• There is always a picture, be it dancers or the band themselves.
• Colour palettes are very minimal – they often have two or three colours. This is probably because the two tone colour scheme is conventional to the genre itself.
• Two of the three posters I analysed have song names on, this suggests that this feature is likely to be conventional.
• Formats that the album are on appear on all the posters so this feature is highly conventional.
• The albums generally have a tagline, or some kind of review. We will put this on our poster because it is conventional, and should sway people to buy our product.
• A record label will usually appear on the poster.
• There is no set star image. It is really up to the band/photographer to decide how they will portray themselves.
• It is rare for a poster to have the price on, this is an optional feature.