Before attempting to create my own advert for my artist I decided to analyse another pop genre artist’s advert to figure out some common conventions that I should try to include, and what to not include. First of all I noticed that the advert is made by using the same image that is used on the front cover of the album. This is so the audience can make a link between the two, a well though out convention that is wise to include.

However, I have also noticed that this advert ignores some other typical conventions. Such as, including reviews and star ratings.