For the advert for our digipak we decided that to fit typical conventions we would use the front cover of our album to create the advert for our artists album. Upon looking and analysing other adverts we have discovered that it is very important that we create a star image for our artist. To do this we have decided to use the same approach that we used for our album design itself. This means that our star and his name will take up the majority of the screen. The background of our advert will be black. This is to allow the image of our artist and his name to stand out on the page. The background cannot be complicated our our artist will get lost in it and will not stand our to the target audience.

Upon designing this mock up we have also decided that all wording on the page should be centred on the page as it will keep the page neat and simplistic. The minimalist effect that the poster will have is right for our target audience as we are insuring that all we include are the things that are important.

Here is what we need and will include in our advert;

• The artist’s name
• The name of the album
• A review quote
• When the album is released
• How many stars the album has been rated
• Labels and platforms of release