For draft 3 we added in and opening to the music video which we were particularly keen to see how the audience received. Our feedback showed that the sequence added a sense of professional editing to the video and set the scene nicely for the narrative of the music video.
Moreover, the movement that we added to individual shot in the video worked well as people thought they were engaging.
For this draft we got feedback in the form of YouTube comments and social media (snapchat).
However, we also had target for what to improve on for our next draft.
For example;
- Need to edit shorter shots. Make the pace of edit faster.
- To improve on the positioning of some lip sync clips as they seem very slightly out of place.
- Remove repeated footage.
- Make parts of the narrative more understandable.