Timeline and Marketing ideas

As a group, we constructed a plan for our social media page in the form of a timeline. This enabled us to order our posts in order to make the best marketing campaign we could and keep our audience guessing. We have included different types of posts such as introducing merchandisea live stream concert, and teaser for the latest music video.

Below is our timeline.

Click to enlarge.

We aim to take inspiration from other successful marketing campaigns in the music industry such as Lewis Capaldi’s. He was successful as in the lead up to his debut album, he partook in many collaborations where his audience were able to engage with his personality. This was very successful so I aim to take inspiration from this in the form of a Vogue inspired question and answer video or a Google search fill in the blanks video.

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