Music Video Form & Conventions

The relationship between the song and the narrative:

  • Illustration – the narrative in the video very closely echoes the lyrics and music
  • Amplification – The narrative whilst inspired by the song adds a new element to complement the song
  • Disjuncture – The narrative doesn’t have a relationship to the lyrics and music

A video can also be split between narrative, performance or both :

  • Performance Videos – Exclusively performance, stunning visual effects
  • Combination Videos – Mixture of performance and narrative, the star observes the action as an invisible narrator
  • Narrative Videos – Has little or no performance, may often tell a socially important story

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