My Voice Thread & Draft Article

When South London rapper Jay-R was 20 years old, he uploaded a few songs to SoundCloud, a free music-sharing platform. The tracks got a couple hundred plays, then a few thousand. Three years later, on the strength of a moody song called “Next Up” and a series of streaming-only mixtapes, the rapper, now 23, has racked up over a 100 million Spotify streams and nabbed a Best New UK Artist Grammy nomination.

Jay-R’s rise is impressive. But this year, he’s just one in a crowd of Rap stars who are dominating the mainstream. Nearly half of the songs on Jan. 27’s Billboard Hot 100 chart was rap or incorporate elements of hip-hop. Listening in the genre increased 74% on Spotify in 2017, and Drake, the Weeknd and Kendrick Lamar were three of the platform’s top five most popular artists. 

The Grammys are evolving as well. In years past, Album of the Year nominations might nod to one hip-hop album, this year, rap dominated the category, thanks to artists like Jay-Z, Lamar and Donald Glover, who has pushed genres with his musical project Childish Gambino. Three of the five nominees for Record of the Year are also hip-hop, as are three of the five up for Best New Artist, including Jay-R.

How did you first get into rapping?

My Brother star­ted rap­ping when we were young­er and even­tu­ally got me into it. I wasn’t that deep into it but after we went to jail over basic­ally noth­ing, we star­ted mak­ing a song about it while in lockup. Once we got out, we nev­er stopped mak­ing music.

Tell us about your track Next Up?

“Next Up” is a hard track. The point is to be com­pletely self-centred. Ini­tially, it was released in a short EP called “TRAPHOUSE” in 2018. The point of the whole pro­ject was just embod­i­ment of ‘the streets’, ‘party­ing’, and going out with the squad. “Next Up” is a song that is meant to be flashy, cocky, and over­all flex. “Feel your­self music” as my man­age­ment calls it; a def­in­ite song to play as you put on your best clothes while get­ting ready for a wild night.

What’s next for JaY-R in 2020?

It’s the beginning of a new decade, so I have to go all out! I have several projects; some completed some still in progress, sitting in the vault. Not to talk about the visuals that I have started working on… let’s just say 2020 will be a year of content. New music and new videos!

Language Analysis

ALT-J Article

In this article “Cash For Questions” is focusing on the band “ALT-J”. The article is in a Q&A format. The impact of a Q&A draws in the reader by displaying new gossip. It is written in first person as the questions are being answered by the members of “ALT-J”, and their experiences which will make the audience feel involved and part of there life. There is a clear introduction were it clarifies some key aspects of journalism when they are introducing the band. however, there is not a clear conclusion as it finishes with answers from the band members. The words are spoken in an informal tone which feels more like a conversation they were talking to friends. Words such as “some dude” which echoes a more relaxed tone. It fits with them being a rock band as they are very carefree. The metaphor “It was all a bit of whirlwind” conveys their experiences were joyful and hectic. The quotation “I copied my friend’s homework and denied it. It was a shi**y thing to do.” this exaggerates that they are/were very obedient as this is the worst thing that they thought they did at school denoting their nerdy side. The readers will experience an evolvement within ALT-J and their life experiences, which will make them feel part of the magazine. The band is represented as laid back people who seem easily approachable. The Q&A provides information into their lives and them being ordinary through their copying homework at school to being a rock band and achieving awards.

A New Improved Front Page

My New Front Page

The changes I have made to my first front cover is I have replaced the image with the completed edit of my cover star and I have changed the layout of the front cover to match the right look for the photo. I have also made the masthead pop more by making the text white on a solid black background so It has a billboard look which gives the masthead some character. These changes on my Magazine Cover have made the cover more interesting and gives more interest toward our intended target audience as the mise en scene is more fit for the rap genre.

Draft of Front Page

My First Draft

  • I need to use the completed and edited picture of my actual model.
  • My masthead could be more expressive.
  • I could change the layout of the text.
  • Make the words pop out more.
  • I could add some smoke or something interesting.

Overall I feel my draft front page represents the genre of rap well. However I do need to make some changes as there are something that I’m not happy with, and I need to add my finished edited photo of my star.

First Shoot Contact Sheet

My Contact Sheet

This is my contact sheet for my music magazine front cover. I have situated my model in front of a wall that is one colour as it is easier to cut out in the final edit when I put my model in a different background. I feel that in the final photoshoot, I changed my aims to fit the situation as we didn’t have all of the props and clothes we wanted to use, however I still believe it is a good photoshoot and will make for a good magazine front cover for the rap genre as it still fits the mise en scene and archetypes of that genre.

Masthead Designs

My Masthead Designs

These are 5 masthead designs for my rap music magazine. The first design is distorted which will give the magazine an edgy look. the second and third is more of a professional font which would give the magazine more of a slick look. the forth design has an outline of colour which is a more grungy looking font which could work with the image and setting the star is in. The final font is interesting as I like how the “X” looks in the font being the most important letter in the word, so I will make the “X” more inflated than the other letters to make a statement with the “X” in the word. I would say my favourite is the last font as it is cartoonish yet fits the mise en scene of the magazine and I like the look of the “X” as it stands out the most compared to the other fonts.

Production Meeting Agenda for 1st Photo Shoot

Overall Aims:-

My aims are to make sure my stars costume fits the genre and angle I’m going for. And I would also like to get an array of images so that I will have a better choice of images to choose from when creating my magazine. The mood/feeling I am trying to create in the image is of a rapper who has come up from hard times and is looking back on his life with his new album and where he has come from.