Describe your Audience

Our Audience

To describe our audience and understand what media suits them, we had to look back over Blumler and Katz and The Uses and Gratification Theory of an active audience and what they seek from the media they use. By looking into the information such as personal needs, interests, personal identity and social interaction. This helped in preparation for researching our target audience by asking ourselves some questions to design our perfect audience member.

Situated above is a moodboard of the audience that consumes my genre that I will be manifesting in my music video. It also includes YouGov research into the star – Drake, whose song we are using in the video and the theories from Blumler and Katz and Stuart Hall and how they relate to my music video.

Final Song Choice

Song Choice & Lyrics

The reason why I have chosen the song Gyalchester by Drake is that we wanted to make a rap music video which is foreboding and shows a ruthless rebellious villain which mirrors the ideas and themes that the song is trying to portray. The narrative further encapsulates this idea with the exchange sequence. the ruthless narrative adds to the image of the star and fits into the video

Favourite Music Video from Former Student

This is my favourite music video from former students

Unforgettable” is a song by American rapper French Montana featuring the hip-hop duo Rae Sremmurd’s Swae Lee.

Narrative – The video shows two sides in this video. One side is the performance acted out by two males one of the male’s lip-syncs the lines of French Montana, were as the other male lip-syncs the lines of Swae Lee. The other side of this video is performed by a female as she is dancing and posing in front of beautiful scenery.

I liked this video because of its technical editing and camera techniques. One noteworthy technique is when the actor is sat in the trolly performing and the background of the sky behind him is in a pink hue. This is used to add a more stylised finish to the video and make the shot more captivating to the audience.

The ratio of narrative to performance is roughly 20:80 with the majority of the video being the performance of the two males lip-syncing. The other part of the video is a performance of the female.

Detailed Music Video Analysis

1st Music Video Analysis:-

From this task, I am now starting to understand the nature of music videos, their form, technical conventions and how the genre can be conveyed along with the star image.

this knowledge will help with my such as being able to analyse and how I can represent my narrative for a successful music video down the line. I can focus on the representation of my stars such as through mise-en-scene, camera and editing and how intertextual references can be weaved within.

Music Video Form & Conventions

The relationship between the song and the narrative:

  • Illustration – the narrative in the video very closely echoes the lyrics and music
  • Amplification – The narrative whilst inspired by the song adds a new element to complement the song
  • Disjuncture – The narrative doesn’t have a relationship to the lyrics and music

A video can also be split between narrative, performance or both :

  • Performance Videos – Exclusively performance, stunning visual effects
  • Combination Videos – Mixture of performance and narrative, the star observes the action as an invisible narrator
  • Narrative Videos – Has little or no performance, may often tell a socially important story

Prelim Task Mood Montage


When planning for my montage, we created a storyboard. we had to choose a topic to the base are montage on. The theme we chose was “practice makes perfect”. We focused on the theme and the ideas of what our topic meant and what the meaning conveys. We had to change the plan so instead, we decided on someone playing the piano.


  • The varied shots of subject and prop
  • Transitions and shots fit together to create a narrative
  • Props created a better sense to the Mise-en-scene


  • Some camera shots could be more abnormal
  • No sound, hearing the piano would make it more captivating
  • A few more shots to make the end more concluding

I have learned how the planning stage is crucial when filming which is something I will take into account when creating my own music video to make the best outcome. I also learned some good editing techniques which will help me when working on Premiere Pro as I have now had some experience with using the software