How did you integrate technologies (software, hardware and online) in this project?
How do your products engage with the audience and how would they be distributed as real media products?
Here is a look at the finalised panes for our digipak, including the front and back. If you wish to see a high quality PDF of the image you can click on the image which will take you to a separate page.
In this rendition, a lot of work has been put into the back pane:
- I have split all the different features that are required on the back pane into different boxes to show more of the background creating more meaning, as well as to be more conventional of the indie genre. We also applied a blur in Indesign to make it appear as if the word on the track list; ‘censored’ actually is censored.
- A record label has been added so that if a customer picks the record up in a shop, they might pick this album up in particular because of the fact they already enjoy music produced by the same record label.
- Some detail was also added to the spine as well to make it more interesting and eye catching, with dots in-between words splitting the title. This is conventional of indie rock bands, and can be seen in digipaks created by the likes of Fontaines D.C.
We also did some work on the front pane:
- The name of the band has been made horizontally to fill up more of the box, which is helpful to a customer finding the record in a shop, as the band name will be one of the first sights when the pull it out from all the other CD’s.
- The stamp in the bottom right corner was added which is more conventional of hip-hop digipaks, however we thought that if we replaced ‘PARENTAL with ‘POLITICAL’ it would seem more trendy and conventional to indie rock.
- By including the same dots in the text for the name of the album as we used on the back pane, the product is more likely to stick out in shops.
- Since the previous draft, the background has been removed that was previously there showcasing the woodland behind the star, and has instead been replaced by a clean white gradient, making it more conventional of our genre.
- More of the chevrons that were present in the second draft have also been added, which hint at the themes of entrapment that were apparant in our music video, which also makes the cover a bit more interesting after having removed the background.
How do the elements of your production work together to create a sense of ‘branding’?
How do our products use or challenge conventions and how do they represent social groups or issues?
To create a website that served to promote and brand our band/star, we used Wix.com. In doing so, we have made a website which takes head of both AIDA (attention, interest, desire and call to action), and Blumler & Katz theory of uses and gratification (personal identity, social interaction, information, entertainment). While creating this, we have individually learnt a few newskills which have been very prominent and repeatedly useful throughout the whole experience.
This is the most useful feature I have used so far in the website design process, as it allows you to add in and manipulate every single feature be it text, images, videos, menus, social media, and more. By giving you so many options as you will se in the images below, it increases the choice and number of possibilities for what you can include in your website to create as much meaning and awareness as possible. I would that this tool definitely helps present our star image, as by having a tool which can add any sort’ve page which will present the reader with more information as well as links to other social media and videos, you are bigging up the reputation of the star, as well as providing more insight into the narrative of the brand/band.
In the example I included, it made me very happy that you could seemlessly add in links to soundcloud and audio files which means the user doesn’t have to leave the website to experience the data. I know that this is what I would want if I was a user of this website as I know it is secure whereas a mysterious hyperlink could take me anywhere. It also means I can easily continue looking at the website after listening instead of cycling back through my tabs to return to the website.
Colour Options for Specifc Features
Being able to change the colour of every single feature that you add from the ‘add tool’ is incredibly helpful for adopting a colour scheme for the website to follow which will be echoed on every single page of the website. Wix has a particularly good feauture inside this which remembers the exact shade of whichever shade of a colour you used on a previous page. Because of this it is made even easier to colour code your page knowing which shades contradict each other before you even select them to be placed on the page. This has had an impact on the way the genre is connoted, because of the black and white contrasting colours that now sit on the website which are conventional of indie rock bands such as Foals and Arctic Monkeys.
This is a final assessment of our the second draft for our website which we have in the form of a video containing feedback from our teacher regarding the website, where we have changed features such as the star image, genre as well as new branding ideas.
What can we improve from here?
- Include some links to our music.
- Include the actual music video.
- Add a news section with some gossip from the band so the ‘social interaction’ aspect of Blumler and Katz theory of uses and gratification is covered.
- Include the Digipak inside the website for the audience to be able to decode.
- Maybe make a gallery with a picture of the band chilling out and having fun.
A link to the website can be found here: https://06tappa01.wixsite.com/website
Below you will find the first draft of our website along with an assessment of what has been put on it so far. I think that our first draft was incredible successful and well thought out. This is because of how easy it is on the eyes, as well as how easy it is to navigate through its every feature. It also takes into account some of the indie rock connotations such as a clean, minimal style with a bold, sans-serif font.
Below you can see the flow chart and preferred template of our group for our website to be designed around, which we have now decided to use for our website.
In the video below, me and the rest of the group analysed the website for the band we created our music video for; Blossoms, as we felt this would make the most sense to take inspiration from considering they cover the exact same genres as our music video and digipak that will be hosted by the website.
In terms of tools we used to look at this website, Blumler and Katz theory of uses and gratifications came in handy as helping us understand how the website uses personal identity, entertainment, social interaction and information. Along with this we will be using AIDA (attraction, interaction, design, call to action) and the genre of indie rock, which altogether help us entify/pick out the right conventions to go in our own website when we get to creating it.