Will Rowe – Media Blog

Below is my final draft for my digipak. What I changed is below :

• Replaced ‘dealer’ logo with the one from my original draft, as the 2nd draft logo appeared too ‘clipart’
• I minimized the empty space on the front by making the image bigger
• Made the track listing bigger, again filling up more space
• Created a RAF Roundel and added it to where the CD would be

 

 

Below I printed out my Digipak and put it into a CD case, I then asked people what  genre my digipak was, out of the following options:

• Country
• Rap
• Indie Rock
• Jungle
• Garage

As you can see by the results, Indie Rock was the most prominent genre that was voted for. This shows that I was successful in designing my digipak by conventional genre. Most Indie albums do not have the band featuring on the front, they also have a very unique theme and font to them.

 

Here is my second Digipak Draft, Below is my teachers feedback.

Improvements from Teachers:

• Text could wrap around dartboard
• Differentiate name of artist and name of album
• Add more on the front
• Bring Original draft 1 font ‘dealer’ font back
• Change two inside panes

The shoot went well, especially with the limited time I had (50 mins). First I repositioned the objects in a manner of styles, then taking more up close photos of the objects, for example when I took photos of the dartboard up close to give it a more 2d effect. My initial objective of getting the objects from several different angles had been complete. For the last few shots I moved the darts around on the dartboard just to add a bit of differentiation. I felt like the shoot was lacking in several areas. Firstly I felt like there was a lack of objects, creating a lack of empty space throughout the photos, although this could be used for track listing for the album etc. I could have also tried spreading the objects out

 

My aims for my first Digipak shoot are the following :

• Gather an array of distinctly British items that you may find in a pub
• Place them against a union jack flag and take photos from a range of different angles in the white studio
• In photoshop I will edit them in a range of manners ranging from color pop to a more desaturated look

For this shoot I have obtained a dart board aswell as empty beer cans, aswell as a union jack for the background.

 

I create this padlet (seen below), to gather inspiration for my Digipak’s Design. From what I have found, an overarching theme of the designs is a lack of the star, using either a completely regular or unusual image to take their place. I also have found that recognisable fonts are used, to make branding coherent

This is my analysis of a digipak, I did this to try and find my conventions for digipaks, this includes a Tracklist, Barcodes and titles.

For the start of our Digipak, we have to continue with the star we created in my music video. To give the character more depth, we have created the following slides explaining the audience, social media usage, the competition, USP and the mission statement. This is to create a basis for the digipak, and the social media page to be based of.