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Here, we have created a mind map of who we think our audience would  be, what they like, their marital status, age, occupation, media they consume, fashion tastes, all the things that define them as an audience group that would enjoy our music video. We came to the conclusion that our audience would obviously be folk people, who enjoy engaging with the outdoors. Friendly people, educated, aged 30+, traditional people, and also budding musicians themselves.