We have created a genre analysis sheet, displaying all the conventions of a folk genre music video. We looked at features like the conventional costumes, settings, camera shots, acting style, narrative, performance, editing and props. We now see it’s clear that for example, the folk style genre has a specific camera style i.e wide shots of the bands and the environment they are in, which is usually natural, and atmospheric. We looked at the repertoire of elements of the folk genre and added them to our story board, especially iconography. We also considered Rick Altman’s theory that each genre has a set ‘recipe’, and set of ingredients that make it individual.

Click the image to view our mind map of folk genre conventions.