Timeline and Marketing ideas

Now that we have analysed and looked at other bands social media pages that are similar to our bands genre, it is now time to start planning what we are going to include in our social media page and what platform we are going to use. We have decide on using instagram as we feel it very popular with the genre we are going for and what most people in are target audience use. The task we had to complete was create a post it timeline of all the planned posts and marketing campaigns that we are going to upload to the Instagram page in order to promote the new release of the bands album. These posts that we create must involve teasers, launch dates, promotions, social interactive content, and excitement.

This timeline of posts is below….  

Once we had come up with some ideas for the bands instagram page we then had a look at what other artists have done in the past in order to make releases of the songs and albums exciting and popular within there fan base. We had to choose 3 examples of things bands had done previously that we liked and thought maybe we could use on our social media page. These 3 artist were… 

Coldplay

Coldplays marketing campaign consisted of for the 20th anniversary of one of their albums to create a website with a playlist of their music on and a map of the world. Then the more fans listened to this playlist across the world in each country the more that country glowed up on the map. I think this is an awesome idea as it gets the fans interacting with their music but also gives them and idea of who listens to their music most around the world so could help for advertising in the future. This could work for out social media page as we could have the same thing for the music video and see who would listen and watch it the most.

Coldplays marketing campaign for the 20th anniversary of there album Parachutes

 Oasis

Oasis’s marketing campaign was based around the 25th anniversary of they major album (Whats the story) Morning Glory? The idea of the campaign was to grow their online presence between platforms and and by doing this growing there younger audience.The band create a lip-sync challenge of one of there favourite songs Wonderwall which fans to sing along to online. It was also the perfect opportunity for the band to create a Tik-Tok account and also share these challenges using specific hashtags. They also partnered with big platforms like youtube to release exclusive content of the songs and behind the scenes of when the album came out. I think we could use some of these ideas for our social media page and include lip-sync challenge of some of the albums songs in oder to interact with the fans and and build on this fans base and online presence.

Oasis’s marketing campaign for the 25th anniversary of their album (Whats the story) Morning Glory?

Leonard Cohen

Leonard Cohen sadly passed away in 2016. He was a big music inspiration for pop music and Thanks For The Dance decide to create a instagram account for him in order to grow his audience by getting more younger people into his music and know about his life. They used the new feature on Instagram  of story highlights and used this to the best they could by creating one for each on of his new songs from an album. Each highlight told a story about the song and showed the lyrics. This gave new fans a beautiful way to really engage with each track and digest the lyrics from Leonard fully. This is a really good idea and I think we could really maximise the potential of the Instagram highlights where the audience can look back on stories that we have posted of the songs, merchandise, albums and information we promote.

Leonard Cohens Instagram page and songs that tell a story

Reflection

From doing this task it has prepared the group more in making our social media page. We know what posts we are going to do and also how to attract the audience attention into are music and what we have to offer to them by using some of the marketing campaigns that we have looked into. With all of the is knowledge and information we can now create the social media page and start to upload some pots to attract the audience from our genre.