Contact Sheet

Contact Sheet for Digipak

The other day we did the photo shoot for the digipak. We had clear plan of what we wanted out of the shoot and I feel like we were successful in this capturing this in shots we got. We got a verity of distances, angles, lighting and layouts for each side of the covers. We really tried to use these things to show the real meaning of the digipak and have some of the features that a typical digipak would have for the target genre. This means we have lots to choose from when making up the drafts of the digipak.

Click on the image to view our full contact sheet from the shoot

Some of my favourite shots from the shoot are… 

When we planned the shoot we had a different idea for the inside left of someone grabbing the letters. When we did the shoot we tried the something different of me laying around the letter on the floor.

Our idea for the inside right of the digipak. This is where the CD will be.

A different angle of the inside right of the cover

This is the idea we have for the back cover of the digipak. Again it is a letter with all of the song names in bold. Most album covers have the songs on the back so used this idea and linked it in with the conventions

A different idea idea for the back cover. Instead of the simplistic look we have used some of the ideas for the inside covers for the back.

Our idea for the front cover of the digipak. A simple design with the album name as the title of the letter

Reflection

Overall upon reflection and chatting to the group we think that this is one of the most successful shoots we have done towards all of the course work. We believe this because we had such a precise  and detailed plan of what we were going to do during the shoot. We knew exactly what shots we needed as we had made the moc up of the digipak so it was just a matter of taking a few shots of each cover and then changing a few things like lighting and distance to get a good verity of them. Something we have learn’t from the shoots we have done in the past is its defiantly better to get more shots than it is to get too little shots and not having an enough to work with. As on previous shoots we hadn’t had as good of a plan and not know the exact shots we wanted meaning quite a lot of it was guess work and thats where things could normally go wrong. By having all of this information and experience it was a simple task of going to the black room taking the photos we wanted and downloading them onto the computer all in very little time. Now we have these photos and picked the favourites we can start working on the first draft of the digipak which we will do in the come days.

PMA For Digipak

Production meeting agenda for Digipak

Now that we have an idea for what the layout of the digipak is going to look like we can know plan when we are going to do the shoot for it. To do this we made a production meeting agenda with all the information on it. It included the shoot list, where we are going to do it, props we might need and the equipment needed. We decided we are going to do the shoot at school so we do not need to make a risk assessment for this.

Below is the production meeting agenda sheet. 

 

The production meeting agenda sheet. Click on the image to view the full document.

Reflection

This task was useful to do as it we have now our planned the shoot. We as a group now know what we have to do in order for it to be successful and the shots we need for the covers of the digipak. It has given us a better understanding who’s going to do what to get ready for it and will use it to look back on when actually doing the shoot.

 

DP mockup

Digipak mockup

The task was for us as a group to draw up what we wanted are digipak to be with all of the conventions in it. We all had lots of ideas so it was hard to work out what was the better one to go with which also worked with are genre. In the end we all agreed on an idea we liked and put it onto the paper.

This is the layout of our digipak. It is following the style of the album name ‘letters from nowhere’

Reflection

For are digipak the design is all based around the album name we have come up with of ‘letters from nowhere’. We see it as each song is a letter and each one tells a story which all links to a narrative of the album. We hope that this idea is obvious from the layout of it and gives an understanding of who the band and star image is. From doing the research on other types of digipaks a typical repertoire of elements in the genre we noticed is that lots have a minimalistic look to them with very simple plain designs too them. The groups idea was originally to try and copy this for our digipak. But once we came up the album name we preferred to try and base the layout on that. I feel that it still does have some aspects of this in the front and back covers of it. We can also adjust some of the layout if we want later on if we don’t things look right.

 

 

Digipak Conventions Analysis

Digipak Conventions Analysis

In this task the group each had to find an album from are genre and annotated it looking at the layout of it, some of the themes that are used and could be used in most styles for the genre and the techniques the band has used to draw the reader in to buying it.

Reflection

From doing this task it has widened my understanding of digipaks. I especially highlighted on from this one about how they are made, what the formal key elements that are in every digpak like the track list and barcode, how they are specially made for the target audience to buy and listen too, what message the band is trying to convey to the audience through it and what the generic features are that are in more digipks for that genre like having a simple design too them. This has given me a better understanding and made me  realised what we need to put in the groups one in order to hit these targets and it too be successful and the represent what are band is.

The Look Book – the package

The Look Book - the package

From the task we did on our bands mission statements and aims we now had to take some of this information and the ideas we had come up with to make a mood board. This was a selection of the ideas, inspirations, styles, fonts, images and colours that could work well for our digipak and social media page.

Below is our mood board…

Made with Padlet
Reflection

This task was good to do as the group got to put some of our ideas together and looked at what the competition is. Something we noticed when collecting  information was a repertoire of elements in that lots of bands in the genre we are looking at have simple album cover with bold simple colours and a creative design to it. Another thing we noticed from the social media pages is how important it is to advertise information to the target audience in order for them to invest in the bands mechanise and tours. All of this collecting of information is good work towards building the band and the brand around it.

Our Mission Statement – The Package Brand

Our Mission Statement - The Package Brand
Introduction

Now we have finished are music video we now need start planning for a digipak and social media page. In this task we had to find out who are typical audience member would be, how does the audience engage with the band, who is the bands competition is, why is our band special and what is so unique about them and write a 50 word mission statement to sum up the band. We have gathered all of this information and put it into the slide show below.

Reflection

This was great way to gather some ideas as a group on what we are wanting and what we are looking for in our digipak and social media page. We now know what the typical audience member is like and also what competition we are up against when when promoting this new band to the consumers. This was a good task to do as it prepared us for the following task we are going to do and lets us as a group start to talk about what ideas each person is think of doing for both the social media page and digipak. We now have looked a lot more into the genre of our band and how other artists promote this in certain ways to click with their audiences in order for them to engage with they brand. 

 

Music video draft 4

Music Video Draft 4

Below is our final draft for the music video we have created.. 

Reflection

Me and the rest of the group are really happy with the finished project of the music video. From the third to fourth draft we have changed a few thing’s but I knew it would be lots of the final tweaking.  However one thing I notice was it was really difficult to make the decision on when to stop editing. I felt like I could have kept changing things for hours but at a certain point you have to call it a day and be happy with what you have got and I am still happy with what are finishing product is .This is sums up really well from a quote by George Lucas “I would like to say that films are never finished, they’re are only abandoned”  We have all worked really hard for the last few months to create the best piece of work together. From undergoing this task I have learn’t lots from filming techniques, editing techniques and how to work and use the equipment. These skills that hopefully I can carry on with me into the future.

 

Music Video Draft 3

Music Video Draft 3

 

Student feedback

Below is some of the feedback that I got from some of my fellow students from what they thought about the video.

What worked well

  • Good performance and narrative – works well together
  • Lip syncing is all in time
  • Good transitions
  • Long, mid and close up shots have been used well
  • Like that the narrative and performance are obviously different with colour correction etc
  • Good variety of shot angles and distances
  • Good overlays and other editing
  • The performance setup looks good, especially with the shadows
What could be done better 
  • More filters and effects could be used
  • Make sure its all edited to the beat
  • Maybe a faster pace of edit in the higher energy parts?
  • The narrative is very confusing so maybe a bit more clarity?
  • Some of the shots are low quality or out of focus so either improve quality or make them look more intentional
  • Zoom in end part is very rough
What has changed since are second draft?
  • We have got rid some of the singing at the the start because we realised it wasn’t just one person
  • We have synced in more of the performance with the song so everything is in time. We Also add some wider verity of shots of the band in the first half of the video.
  • Got rid of some of the grain shots because they did not make much sense and didn’t add anything to the video
  • We introduced the boy and girl more at the start of the video for the audience  to understand better
  • We pushed back the first stabbing so it gave us more time to set the scene and show more of the band
Reflection

Again with all the the feedbacks we have had with the video this is all stuff that our group can take into consideration for the final draft and decide as a group what we do want to change. We have made some big and small changes between the second and third draft from the feed back we got from both my teacher and Specsavers. Hopefully between the third and forth draft the details and changes will be minor and just small tweaks to finish off the video. We are all doing this to make the video the best it can be.

Specsavers Feedback

Specsavers Feedback

 

Once we had upload are second draft of the music video we got visit from some of the Specsavers editing/ creative team. They watched are video and gave us some handy and helpful tips and information on how we can improve our video and also gave us information on how to work with the software a lot easier like short cuts getting a round certain problems. Some of the specific techniques that they taught us were simple short cuts of how to make sequences and make new drafts of the video that were easy to access within premier pro.

Some things they said we had done well from are second draft were…
  1. The performance side of the video is really good
  2. It easy to understand the narrative part of the video and the link between the doll and the main singer
Some of the things that they mentioned we could improve were…
  1. We could have some more close up shots of the doll
  2. Some more connections between the doll and the main singer at the start
  3. Different shots of the performance throughout the video
  4. Show the doll stabbing scenes slightly later into the song
  5. Slower reveal of the story line of the narrative between the girl and boy
  6. Show more of the girls background
Conclusion

This information has been very helpful for us as a group. It has been to get another set of eyes to watch the video but also someone who edits videos all of the time and knows lots about the software we are using. We can know take these tips and information and work with it on are video to improve it for our next draft.

Teacher Feedback – screencastify

Teacher Feedback - screencastify

Above is the screencastify from my teacher of some feedback on the second draft. Click on the photo to view the video .

 Summary of feedback

From watching the feedback there are lots of information that we as a group that we have taken in. This is both good and bad things but all with the idea of making the video better. Some of the good things that my teacher liked in video were. It has a nice fast paced start to the video which links well and in time with the music. The performance of the video has been done very well, but could be made even better by having more cuts between the band and instruments. Some things that my teacher thinks could be better for the video were. Have more introduction of the girl at the start of the video to show the audience who she is and where she has come from. End the song with the really fast paced edit like it was at the start of the doll the guy and the girl.

The main points improve the video for are next draft would be….
  1. More shots and cuts of the bands performance from different angles.
  2. Some great effects in the video but placed at the wrong points and need to be changed
  3. Slightly alter the arrangements of the clips when the stabbing happen to convey the meaning of pain more.
  4. We need to show more of the girl at the start of the video and also have things like her face, where she is, the knife, the doll, her fingers and closes ups of her hands, the walls of the bunker and shots of her body and movements.
  5. Some jump cuts of the performance.
  6. Don’t use the grain shots that we have in the video as they don’t suit it.