This is our look book for our music videos album cover designs. This will help inspire us in making an effective and informative designed album cover.  We want our audience to buy this album because they like the genre of music we are making to do this a key component is the design of advertisements and the product itself. Furthermore, it helps us define the use of elements that work to promote this genre of music i.g bold colours, big words, captivating images, fitting backgrounds and above all it works with the music in the album for example a lot of the music from Kendrick Lamar’s DAMN features many down to earth and realistic song that talk about past experiences and life lessons learnt by Lamar.