Category Archives: Component 3

DP – FIRST DRAFT

In comparison to our mockup, this is my group’s first draft of our digipak. We’ve made a lot of changes since then, such as changing the colour palette and overall layout of the panels, and we’ve also added a designed inside panel that adheres to the design conventions found in many albums of this genre.

SELF ASSESSMENT REGARDING TO THE CRITERIA

  • When we converted the image to black and white, we utilized the camera and lighting to produce some harsh shadows on the artist, which added texture and depth to the image when it was converted to colour. We utilized the brush tool in photoshop to create the stroke across the artist’s eyes in order to give some excitement to the cover and to differentiate it from just being a shot of the artist standing.
  • We could have done a better job with the Mise en scene since the artist was wearing a plethora of diamonds around his neck, which you couldn’t see in the shot. However, the artist’s clothing, consisting of a hoodie and a tee-shirt, is extremely traditional for the genre.
  • We utilized digital text processing (DTP) to add the text to the digipak; first, we picked a retro-looking font to use for the album’s primary title, and then we added the rest of the text. This made it possible for the colour palette and typography to blend together and give the digipak a nostalgic appearance. We decided on a sans serif font in order to produce a contemporary and boxy style that would contrast with the old lettering on the title and other elements.

Targets for improvement:

  • To make the front cover more fascinating and eye-catching, alter the copyright name to LINEN MOVEMENT instead of WIKINS
  • add some more interesting texture to the front cover to make it more intriguing and eye-catching.
  • increase the usage of Photoshop and the amount of time spent on alteration and depth

DP – CONTACT SHEET

For our digipak shoot, we concentrated on capturing the winning photo for our star image and branding; however, because we had a limited amount of time (10 minutes) due to the fact that other groups were waiting outside the studio, we rushed the process, which resulted in fewer images than we had anticipated or preferred. Nonetheless, we obtained some excellent shots that will be used in our digipak design; however, a reshoot may be required.

DP – MOCK UP

This is the first mock-up of our digipak that my group has created. The design is fairly basic, and it could need a great deal of development in terms of general conventions and so on. It is the fundamental concept that the artist is placed front and center on the front panel in front of some type of brightly colored backdrop. The tracks are housed  with a little designs on the rear panel, which is all that is there. Using information gathered from our genre’s artists and what their album designs were intended to mirror, we created this rough mock up of what we believe our digipak and artist would look like. It represents all of the requisite norms found in the genre.

FRONT:

 

BACK:

DRAFT 4

 

What we did well:

I really enjoyed the overall appearance of the cut; it all flows pretty well with the music, with transitions that fit the pace of the performance and lip-syncing that is in tune with the music and words, which I think was really effective

The colour and modifications made with the filters all work well and complement the atmosphere of the music, as well as connote what the song is attempting to convey via the words and narrative of the song.

Close-up views give variation to the video and enable the spectator to observe close-up emotions on the performer’s face, which is particularly effective in live performances.

Feedback on how to make improvements:

In order for the artist to begin singing in the audio, we must also have the performer in the video singing at the same time.

To maintain some consistency and avoid having varied appearances across the video, it should use the same colour filters when switching between clips with and without the filter.

Maintain a sense of continuity between the clips.

Otherwise, it seems as if he just emerges at the beach without any transition between the office and the beach.

Cut between the long view up on the rocks and the close-up shot on the beach to reduce the lengthy clips down the mountainside.

Remove the section of the video when the performer is staring at the camera.

The section when the performer is smiling at the camera should be cut out.

Transitions between clips and more space between them.

Maintain continuity throughout the clips in order to make them flow smoothly, and apply filters later on in the clip to enhance the flow.

MY MISSION STATEMENT

This is my group’s mission statement and marketing techniques and music video. The importance of a marketing strategy is that the producers can focus the product on what they want the end product to look like and to what effect is it going the promote/ advertise to the appropriate audience as wells as how effective will the product be at making money back to the produce. Therefore the mission statement is important as it sets a baseline of what they want to happen on shoots with MES and other key components.

LOOK BOOK

This is our look book for our music videos album cover designs. This will help inspire us in making an effective and informative designed album cover.  We want our audience to buy this album because they like the genre of music we are making to do this a key component is the design of advertisements and the product itself. Furthermore, it helps us define the use of elements that work to promote this genre of music i.g bold colours, big words, captivating images, fitting backgrounds and above all it works with the music in the album for example a lot of the music from Kendrick Lamar’s DAMN features many down to earth and realistic song that talk about past experiences and life lessons learnt by Lamar.

Made with Padlet

DRAFT 3 OF MUSIC VIDEO WITH PEER FEEDBACK

This is draft 3 for our music video with peer feedback:

what works well:

  • strong variety of locations
  • good use of camera angles
  • good editing techniques which work well for the music videos genre.
  • good narrative order with a wide variety of shots

What can be improved:

  • Change up the editing process (don’t use the same editing approach for a lengthy period of time).
  • When there are text on the screen, the green screen effect has to be fixed.
  • clear out any ambiguity in the music video’s purpose/narrative.
  • retake shaky shots.

since the 2 draft:

The story and performance have been bolstered by the addition of new characters and settings. New effects and transitions have been added to help the clips blend together better in the same editing format. We’ll be reshooting a lot of the performance for improved clarity and overall quality in the next shoot.

SPECSAVES FEEDBACK

Specsavers came into our class today to give us feedback on our movies and to teach us how to apply special effects to better the music video’s viewing experience.

Feedback:

  • To give the story more structure and context, make the video narrative and performance flow more.
  • Get more performance shots.
  • re-shoot any shots that are unreliable
  • Instead of putting the text on the wall as a static layer over the background, add in the special effects with them moving.

We were also taught how to use After Effects to add movement and more advanced edits to our music video, which we utilized to add the moving writing in the office scene to give the text life.

Youtube tutorial:

NARRATIVE SHOT LIST

This link will take you to a shot list for the narrative portion of my film, which portrays my character/star image being imprisoned in a mundane office job and eventually going off the rails in quest of a more freeing way of life. This element is intended to graphically depict the sequence of events that take place during the narrative shot, and it is composed of two parts.

Music Video Draft 2 – Screencastify Feedback

 

Summary of feedback:

  • Good editing
  • change the ‘wobbly’ shots for something more stable
  • When the performer is sing make sure the audience can see the performers face to have a connection between the narrative and performance and understanding of which is which.
  • show the build-up of stress at work more
  • suggested putting the table flip shot at the end of the video to add to the dramatic effects.
  • show more things written on post-it notes
  • more POVs/close-ups for the narrative make throwing the paper in more slow motion and put the desk flip after throwing paper for continuity.
  • don’t repeat shots
  • running has to take him somewhere in contrast to the office
  • add effects onto the wall with words floating around

To do next to shoot/lesson:

Film more close-ups and POVs of the actor’s face and capture what is happening in the performance with close-ups and movement through the frame etc. use a bigger array of transitions, cuts, transitions to add to the music video overall. Film lip-sync in focus and in extreme close up.