My Audience Profile and Research

Indie Pop Artists and their Audience

Here are three Indie Pop music artists (Coldplay, The Killers and Billie Eilish)

I found this information on YouGov which showed me who the typical audience of these artists are. This is what I found out:

  • Gender- mostly women but pretty much equal.
  • Age- Quite young (20-30).
  • Occupation- Not really extremely well paid jobs but creative and fun jobs.

I found the typical demographics so I could get a better idea of what these people like and therefore include in my magazine to make in attractive to my target audience.

Dating Profile

This is the dating profile I made for a typical Indie Pop fan. I used all of the information I got from YouGov and friends that I know like Indie Pop. As you can see, she is very socially interactive and knows her personal identity.  She can express herself through her music (Indie Pop). I’ve noticed that most Indie Pop fans are very outgoing and fun. Therefore, in my magazine I will use brighter colours to make it fun and encode different meanings. My aim for my magazine is to entertain and educate my readers by including adverts, competitions and fashion tips. This is also help the audience socially interact with my magazine.

Reflection:

Making this dating profile has really helped to give me an idea of what a typical Indie Pop fan looks like, personality, gender and what they’re interested in. This is extremely useful because in my magazine I need to encode information and images that the audience can then decode. If I include details that the audience like, it will help audience with their preferred reading.

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