Category Archives: Digipak

Draft 3

Tally Feedback

Reflection

After completing out draft 3 Digipak, we printed it off and put it into a CD case to help us get a better feel for how it will look. Looking at this made us realize what we needed to add to the spines and any gaps there are that we need to fill. We then asked other people to guess the genre of it. This was to help us see how well we followed the conventions of our genre. As you can see we did very well at sticking to the correct features for out genre and our genre is Pop and that has significantly the most votes.

Graphics

Original Image

Edited Image

Reflection

We had  a go at changing this image of the artists lips by editing saturation levels and different colours. The reason we chose these colour is because they fit well with the front and back covers. They are also vibrant which is conventional to the pop genre.

Photoshoot/ Design Production Meeting and Risk Assessment

Production Meeting

Risk Assessment

Reflection

To make sure our digipak photoshoot was organized and safe, we planned who would bring what and put it on a document that everyone involved could see so that there is no confusion. We also spoke about possible risks, there weren’t many as we were staying within/ near the school premises. We then discussed how these risks could be reduced.

DP Mockup

Colour Swatch

Reflection

We designed our inner and outer covers to our digipak so we could get an idea of what it would all look like when put together. This task was good for us to gain a better understand of how we wanted to portray our star image on the digipak. We wanted to link it to the song as most album songs relate to each other in some way however, we didn’t want to base it purely off that song as it isn’t only ‘Skin’ in the album. Therefore, we related the inner covers to the similar cottage core aesthetic, and although the outer to are also linked to that aesthetic they’re also quite different.

A Detailed Description of our Marketing Strategy and Mission Statement

Reflection

This task has made me realize the importance of how we portray our artists brand. We know who our target audience is and from that we have looked at how we are going to make sure our digipak is suitable and attractive. It is important we make the colours, narrative, wording, etc interesting so that our audience don’t ‘reject the text.’ Our mission statement indicates the youthfulness of the artist and her kindness.