Category Archives: Component 3

Photoshoot/ Design Production Meeting and Risk Assessment

Production Meeting

Risk Assessment

Reflection

To make sure our digipak photoshoot was organized and safe, we planned who would bring what and put it on a document that everyone involved could see so that there is no confusion. We also spoke about possible risks, there weren’t many as we were staying within/ near the school premises. We then discussed how these risks could be reduced.

DP Mockup

Colour Swatch

Reflection

We designed our inner and outer covers to our digipak so we could get an idea of what it would all look like when put together. This task was good for us to gain a better understand of how we wanted to portray our star image on the digipak. We wanted to link it to the song as most album songs relate to each other in some way however, we didn’t want to base it purely off that song as it isn’t only ‘Skin’ in the album. Therefore, we related the inner covers to the similar cottage core aesthetic, and although the outer to are also linked to that aesthetic they’re also quite different.

Draft 3

This is our draft 3. We sent this draft to our peers to gain some feedback from them.

Peer Feedback

1

2

Reflection

Overall we are proud of our settings, mes en scene and range of shots and I think our peers would agree. However we still have things to edit such as:

  • Editing all lip syncing perfectly to the beat
  • Cut out background on some images
  • Make some clips shorter

Images from shoot 3

Reflection

After a lot more planning for this shoot, we chose a different setting and a reason as to why our star doesn’t like her body. After watching back the videos from this shoot, we realised we’d made the right decision to re-do our narrative as these clips were a lot better and clear as to what the narrative is. Although is some shots the lighting could have been a little bit better, we were pleased with the range of MES EN SCENE we used.

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Specsavers

In one of our lessons, two men from specsavers within the media sector came in to help us and give us suggestion relating to our music video and editing techniques.

Feedback

  • Good use of mes en scene, however try and link all the colours so it is obvious it is all meant to be in the same music video telling one narrative.
  • Good variety of shots, but try and shorten some of them so they don’t last too long.
  • Amazing close-ups which help the audience engage with the star. Try to crop out anything unwanted in the background.

What they showed us

  • They showed us how we could edit the colour of the paint in our videos.
  • We were taught how to crop the video so all the mess in the background was no longer in it.
  • The man also showed us how to add a layer in which we can add a filter to give the clip a different meaning.

Video tutorial

A Detailed Description of our Marketing Strategy and Mission Statement

Reflection

This task has made me realize the importance of how we portray our artists brand. We know who our target audience is and from that we have looked at how we are going to make sure our digipak is suitable and attractive. It is important we make the colours, narrative, wording, etc interesting so that our audience don’t ‘reject the text.’ Our mission statement indicates the youthfulness of the artist and her kindness.