Print Media that communicates meaning

Tour posters are encoded with signs and symbols which are used to engage an audience that are able to decode it from the font, to the image. The poster shows which audience she wants to appeal to due to her pose and use of colours. For example the font she used stands out big and bold, which suggests she wants to push her poster out to her audience. The denotation of this poster is the triangle on her arm. The connotation of this is that her fans would understand the theory behind it.

In my magazine, I will need to use fonts and colours carefully in my magazine as it needs to draw in the correct audience. I will also need to add a big centrepiece to show what I’m advertising.

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