Media is used to inform, educate and entertain the consumer. The task we had was to create a mood board for the different types of media that we are a prosumer and consumer of and how they relate to the Uses and Gratification terms. The Blumler and Katz Uses and Gratification are a way of sectioning the media into Entertainment, Personal Identity, Social Interaction, Education and Information. By sectioning the media aspects it has helped me understand how things such as a new Album or TV show can cause social interaction. However some can be put into more then one section because they might cause social interaction and at the same time be my personal identity. In conclusion the mood board has given me another way to view media and think more in depth about how different aspects relate to the Uses and Gratification terms. I think this will be useful in the future because it will give me the ability to identify different aspects of media which the therefore make it easier to create my own pieces of work that I can relate to what i have learnt from this task. To maximise the popularity of my own magazine i must make media that is in high demand from the audience. For example the most popular magazines are the ones which have the most important/interesting media in them. Also it is important to consider a target audience when creating media because by doing this you can make the media you are creating specific to the target audience and therefore maximising popularity.