Representation of your Star Image

How the star/band/performer is represented in your video and on the digipak and poster is really important.

Music videos are made primarily to promote the star, in order to sell their music, in order to make money…simples!

Star image is crucial in terms of raising a star’s profile in the media. They should be studied as ‘products’ to be advertised, publicised and be ‘sold’ to the fans. They have to remain constantly interesting to keep the fans intrigued – the star evolves! It could be seen as its own special kind of ‘species’.

Richard Dyer Handout

Richard Dyer is a theorist you need to learn about. He came up with some concepts about how ‘star image’ works in the media. Here is a Theory Booklet about his ideas – go to page 7:

PINTEREST/GOMOODBOARD.COM TASK – STAR IMAGE (you can use any other collage app of your choice but you must be able to annotate it)

Your task is to take the ‘star’ (performer, duet, band, group) you analysed with the music video and digipak and create a ‘pinterest page’ on how they are ‘represented‘. Find examples of news stories, incidents, events, digipak covers, music videos, articles, blogs, tweets that all contribute to their ‘star image’. The way they are represented is called their metanarrative (over arching story about them).

 

Image result for pinterest

And remember, just as you did in your TV drama representation – you must add ADJECTIVES to how they appear through that particular event, story, picture etc. You can do this task as a group but must all equally contribute to the page.

This is a link to an excellent example. You should have at least 15 – 20 images and comments.