We have conducted a screencastify for the Arctic Monkeys social media page on Instagram. We have analysed how we believe the audience interacts and engages with them and their star image. It has references to the technical conventions, AIDA, Bulmer and Katz’s model, integrated advertising and Dyer’s paradox of the star theory. By doing this we are able to identify what a successful indie rock artists SMP looks like and how their conventions attract consumers.

Please click on the box in the top right to view screencastify.