The star image represented above in the mood board is for the Arctic Monkeys. They are portrayed to the media as energetic, rebellious and anarchic. This band have numerous social media pages that are crucial in constructing the values, beliefs and attitudes of the artist, in the mind of the target audience – it is this that creates a wider metanarrative for the star – the Arctic Monkeys. There is a theory called the ‘Paradox of the Star’ from Richard Dyer where he believes that celebrities are constructed to represent real, ordinary people (rather than extraordinary) in order to relate to audiences further and sell products. This creates a greater connection with the target audience, and this is what the Arctic Monkeys attempt to achieve. They do this through their social media pages, generating a deeper, more personal connection with their audience.
We would like our star to be represented as a rebellious, and as someone who takes it too far and ends up regretting his decisions. At the beginning our star should be portrayed as energetic and happy however, by the end of the video we want our star to be represented as angry. After the anger passes, he needs to be presented as numb and miserable. Our second star – the girl – will need to be represented as heavenly and surreal throughout the video.
We will achieve the male stars representation to the audience through strong suggestive body language and facial expressions to emphasise how he is feeling. When he is happy and free he will have energetic body language and he will be smiling throughout, and when he turns angry the star must be throwing his body around, punching and kicking things etc. When the male needs to be represented as miserable he will have to have heavy body language with monotone facial expressions. On the other hand, the female stars portrayal will be achieved by fluent and elegant body language that comes across to the audience as peaceful. She will have this body language throughout the entirety of the video in order to create the surreal and heavenly character that we want to communicate to our target audience.