In order to create a successful tour poster I made a mood board of country and western posters that could inspire me. This was helpful because it gave me a good idea what tones, fonts, and themes I would need to include in my own tour poster. Through creating this moodboard you can see how I replicated certain design features that were common in country tour posters, for example, the old western style typeface demonstrated on many of these posters can also be represented on mine where the masthead reads ‘Henry Grey’  . Another way, my brief conveys the themes represented in my moodboard is through the colour scheme I used.  My moodbaord portrays a dusty brown, maroon and autumnal colour scheme, which can be seen through my tour poster based on the clothes that the model is wearing. You can also see dusty brown colours through the background image of some planks of wood which I chose to use because I thought it would express the rustic and natural patterns that can be seen in country. However, I made sure not to completely copy the examples of tour posters on my moodboard, otherwise I wouldn’t stand out to my target audience and the goal of my product is to be conventional but unique.

Focusing forward, this task has taught me the importance of incorporating design conventions which are connected to the genre, in order to attract the target audience and give anyone who is interested in attending the event a sneak peak of what will be given to them. It has also helped me to gain a better understanding of using indesign and photoshop, to portray a certain connotation to a desired audience. I have learnt how to download fonts from the internet and use them in indesign, which will be helpful in creating my music magazine because I now have a better variety of fonts, which will make it easier for me to convey accurate and specific connotations to my demographic.