Branding and Mission Statement

To help me gain a little bit of a better understanding of my chosen genre; indie pop, I created a word cloud and found words  associated with it. Creating a brainstorm and researching different ideas has also inspired the name of my magazine ‘Vinyl’. I decided this name would be a good fit for a music magazine of this genre as viynl’s main significance is being associated with indie pop, as this type of music is most often played on it.

The reason I chose to do Indie Pop as my genre is because I have an interest in indie style music and often listen to a lot of Indie pop artists, such as Lana del rey and Billie Eilish. I feel like choosing a genre I enjoy will help me to find the research exciting as I will be studying something I personally enjoy and connect with.

My Mission statement:

‘Vinyl’ is a magazine which is designed to help new and old indie-pop fans discover some of the best indie-pop artists, it advertises for many low-key, underground artists wanting to get their name out there. It aims to encourage our readers to go to any current concerts with indie-pop music. We are a community that helps to bring everyone with the same interests together and helps people to discover their own person identity.

Reflection-

I found this task very helpful as it made me realise the importance of needing a mission statement in order to give myself and my readers a better insight of what I will be including in my music magazine. The word cloud helped me to get a good sense of my chosen genre and get to grips with the type of content I will need to include.

Focusing forward, this will help me to make a good music magazine becomes it gives me a better idea on what information I want to incorporate inside. Creating this word cloud and identifying a name for it has also helped me to discover a unique selling point, which will help me to attract my target audience.

 

 

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