So What Am I Up Against? The Competition

 

In order to understand the market for my magazine I need to know who my competitors are. So I researched the background of some magazines similar to what I will be creating and made a piktochart. To succeed in creating a music magazine I need to analyze the type of things my target audience will be entertained by and discover my own preferred reading, so I can have my audience view my text exactly the way I want them to. This task has also taught me the importance of needing to include ‘AIDA’ in my advertising, which includes making sure I consider Attention, Interest, Desire and Action.

Focusing forward, this task will help me to create my music magazine because I now know what I am competing against. This piktochart has given me a better perspective of the things I need to include inside to ensure I attract my target audience. It has allowed me to understand the key conventions of making a good indie-pop magazine. For example, I will be including contact information and forums so that I can have a personal relationship with my audience and acquire to their needs and expectations.

 

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