In order to understand the market for my magazine I need to know who my competitors are. So I researched the background of some magazines similar to what I will be creating and made a piktochart. To succeed in creating a music magazine I need to analyze the type of things my target audience will be entertained by and discover my own preferred reading, so I can have my audience view my text exactly the way I want them to. This task has also taught me the importance of needing to include ‘AIDA’ in my advertising, which includes making sure I consider Attention, Interest, Desire and Action.