In order to gain a better understanding of producing an album we created a slideshow where we researched and discussed our audience, competition and unique selling point. This was helpful because it meant we could crack down on the exact demographics and psychographics. For example, we discovered that we aim for our demographics to be mainly teens, young adults and even include some hipster people from an older generation. Our psychographics mostly consists of people from a working class background with independent, open minded attitudes.

I also learnt about the importance of  our star having integrated advertising to increase promotion.

Our Mission Statement:

Our mission is to give the youth the confidence to stand out through our bold star. We want them to feel a freedom of expression in how they dress as well as also being able to flow freely while listening to our pioneering, alternate and infections synth tracks.