Above are all of the photos that Henry and I collected from the photoshoot for our digipak. We used ideas gained from our PMA and our choice of angles were chosen due to the fact that these shots are regularlary used by other artists in the same genre. We also made sure to use a variety of different shots because it allows for some of these images to be used on our social media page too. The images that we are most likely to use on our social media page will be the ones that appear the most casual.

Overall, I think the shhot went quite well because we took more than 150 photos. These are a couple of my favourites:

I like this one in particular because I think the high angle emphasies the star’s powerfullness. I also like the contrast of the deep pink in the background and the lilac top that she is wearing.

I like this shot because the way you cannot see her face yet you can still see her eyes through her hand sends a strong message. I also like the way her head is positioned perfectly, I think it makes her appear bold and sassy.

Focusing forward, in future photoshoots I think we should include a variety of different outfits and also ensure that the star is wearing lots more jewelry. I think layering jewelry would help to emphasise the star’s image because it would help to define her personality.

To ensure that the production of our digipak and photoshoot run smoothly and as planned it is important to make a detailed agenda of our different responsibilities. For example, as you can see in the table above we have planned out the costumes that are star will be wearing and thought about how her makeup will look. We also considered what kind of props we will be using and which shots emphasise our genre the most.

Another important thing we needed to do before we can do the photoshoot is complete a risk assessment. This evaluates any hazards and adds control to minimise any possible risks that could occur.

In order to gain further ideas on how we will design our digipak we planned and sketched a ‘mockup’ of the front, back cover, spine and inside of the CD. We encoded and analysed all of the features we liked and felt were relevant to our genre.

One important element that we will ensure to include in our digipak is a repertoire of  elements, which is why we have chosen to display rainbow teeth for the spine of CD. We are taking Hall’s approach on preferred reading as you can tell because on the front cover of the album our star image will have three different images of her, all in different costumes and positions. Therefore the audience will read this message as that are star has different personas and attributes that make her especially unique.

Producing this mockup will help us when it comes to our photoshoot because we will use the ideas that we have created here in order to reflect our genre and star image.

Every famous music artist will have a digipak, and ours will too but to ensure that our star’s digipak is good I needed to understand by reasearching one from an artist of the same genre. I chose to look at Avicii’s and analysed the different features that can be found on the front and back of his CD cover.

The conventions that I learnt are very important to include is the barcode on the back because it helps with the sale and also a track list so that the buyer is aware of what content they’re buying. Including the name of the album and the artist on the front cover is also essential, although in recent times famous artists such as Billie Eilish and Lizzo have left this feature out and still sold a bunch of copies. Having a digipak that is designed to suit your genre is also essential because then it is recognisable to fans of your genre who could become potential fans of your music.

Representation achieved through illustrations and graphics is important so that the audience can gain an idea on the product they’re consuming. It also helps to convey a particular message that words cannot express and draws attention to the digipak.

Looking at my genre in particular, I noticed that 3D imagery and photoshop is used frequently to attract attention and create a sense of uniqueness. For example, on Avicii’s front cover you can see a photoshopped image of an upside down triangle and the font his name is written in is a bold, bubble effect.

In order for us to gain inspiration for both the social media page and digipak so that I can have an integrated, coherent approach to brand and advertising. This is has helped us to understand the brand image we aim to create and will be useful when it comes to designing our social media page. Our social media page will contain a repertoire of elements and style that is unique yet emphasises the electronic and dance genre.