Self assessment from assessment criteria

• Camera is used well for first image to make engaging image for our star image but not in second image.
• Costume design is well done and fits genre
• Lighting is good and gives of a very chill and indie vibe
• Background is plain and simple which is maybe what we don’t want for this genre although it does look organic.
• Text is a bit bland in front panel, but text in back panel works with genre and looks good.
• Colour works for our indie genre and our brand package and works well to show integrated advertising

Targets for improvement

• Scale images bigger
• change album name
• Try and find better image of Brandon
• Find another photo of me as it to pixilated

Here is our contact shoot for our first shoot from our digipak

Shoot went well we got some great images with a variety of lighting angles and distance shots. Im not happy with some of the quality of the shots as they become pixilated when enlarged only slightly. Some of the images aren’t great and some are even out of focus as it took me a while to find the right camera settings for my camera. The lighting was very bad in some of the photos as the ISO wasn’t adjusted right in comparison with the F stop.

Here is our Production meeting agenda for our digipak shoot it shows what we will need to bring to the shoot and what hazards may occur. This helps us to plan and prepare to make a good and productive shoot.

Here is our Dp mock up for our digipak it is a visual plan that shows us what conventions we are going to need to make our digipak. We have labelled each section that is need in making some good album art. For example the album name, the year of the album, the band name, the barcode and the copyright issues.

By making this DP it will help us make our digipak as we know which conventions are needed to convey our indie genre to the audience. From this indie colour pallet we also know what colours we are going to use for costume and in post editing to make an indie digipak.

Here is our mission statement which describes our target audience and how they engage with the star, are competition, our USP and our band and who they are and what to expect in their next upcoming album.

Here is my analysis of an indie Digipak this will help me to make my own Digipak in future as I have looked at the technical conventions, the way the star image is branded as an artist, for example in this album cover she is presented as someone who is quite shy and insecure. Her album is presented in an indie fashion via the use of contrasting bright colours which fit the genre. I have understood the repertoire of elements for the blue prints of a digipak, for example how fonts are used effectively and in this case the childlike font the designer has used works very well with the design of the album and the indie genre.