By analysing are artist for our music video we can see that we need to re create our performer and represent them as someone who is extra ordinary with their music abilities and we also need to show the audience that the star is also an ordinary person having fun (this is called the Paradox of the Star and this theory was introduced by Richard Dyer. Having analysed the look for our genre (the boy next door) it is clear that this will help with our MES in our music video as we now know the types of looks and costumes we need in our own indie music video. We also want to convey to our target audience that our star is indie and the boy next door, we want him to be calm, relaxed playful, friendly and skilful which will play a part in our Metanarrative. By doing this Star image board it will help us with our project meeting agenda as it help us to associate the right costumes for our music video.

Here is a google slide that I have made for my pitch which showed our ideas for our music video.

Here is a YouTube video of our pitch which we presented to our teacher. We talked about where our music video will be shot, the ideas for the narrative and performance of the music video and which star will be in the music video.

Targets from Feedback

• Our teacher has approved our narrative/performance idea for our music video.
• Try to simplify the lonely shots for the narrative
• Finding the beach and the  right times to get the band on the beach
• splitting editing filming and acting between us.
• Try to use different cameras for example a go pro, DLSR and maybe a drone
• Try finding people who have the time to be in the music video

Goals

• Shooting and presenting Summer fun
• Trying to create nice drone shots
• Having limited locations so that it doesn’t get confusing
• proving that we have shot and recorded the music video
• To be able to create a good music video and get some good footage
• To convey the genre of alternative/indie by using repertoire of elements, cinematography, editing and the conventions shown in other indie music videos.

By doing this pitch with my group it has helped us to get a brief idea of what we need and what types of shots, locations and costume designs we will need to create our alternative/indie music video.

Here is a word cloud for some of the words that came to mind when listening to my chosen song for my music video Starting again by Day Wave.

Here is my pitch for the song for music video and some of the ideas which have come to mind for making an indie music video. Our narrative will be amplified with illustrative movement as the we will have shots consisting of a protagonist that has no friends at the start but then meets these new people and starts hanging out with them and having fun, we can tell this story by having the main characters hand out in different shots to then his hand being held and then all the fun starts, like cliff jumping, kayaking and other summer activities. We will also have a performance along side this with a band on the beach will be edited along side the other story.

I think one of the main reasons that this video works so well is that they have used the technical convention of lip syncing which fits the actors voice perfectly for the song. Another reason why this is the best music video from last year is that the song works really well for a horror music video. Having analysed it I can see that the narrative works really well as it is all about someone who is insane. Doing the shoot at the under ground was a good choice for MES and the costumes and lighting are perfect for conveying a horror narrative. Her make up and hair is made scruffy and bloody which represents her as someone who is mad and needs help. The editing is very well done as its on beat and it doesn’t disorient the audience. The star is represented as someone who is insane and likes pain. The camera shots are canted, low angle, high angle shots, mid shots, close ups, long shots and wide shots which help to convey the horror narrative of the video. Looking at this video gives me an idea of what shots, edits and mise en scen to use when shooting and producing my own music video.

Here is my groups risk assessment from shoot 1 this is so that if someone gets hurt its our fault and not the teachers.

Here you can see that one of the members in my group has messaged the artist to ask for permission to make a music video with their song ‘Starting again.’ She has said in the message that it will only be be used for educational purposes.

Here is my groups portfolio agreement that we have signed, this is helpful because if anyone drops out and doesn’t want to make the music video they have to due to this document, it says are strengths and weaknesses and what days and times that we can make and where it will be.

Starting Again- Day Wave