Author Archives: bengrut

Detailed music video anaylsis.

This is my video analysis for Katy Perrys hit single Chained to the rhythm, by analysing this music video it has shown me how professionals use camera, editing and mise-en-scen to communicate meaning to convey a fun narrative for people to watch. We also see the how the directors portray the star image via the choreographed dancing and lip-synced performance which shows amplification and a bit of illustration in the narrative of the video. Having analysed this music video for MES, camera and editing, it has helped me to understand different parts and will help me in future to make my own music video.

Here is the Music video that I analysed.

Mood montage

The themes that me and my group got given were the early bird catches the worm and peaceful and calm. Me and my group have made this story board to show what scenes are going to happen in our short montage video and what angles we are going to use to convey our theme. The theme is about two different types of people one being calm, peaceful and organised and the other being late and messy.

Here is our video montage which we made from our storyboard.

pros of our mood montage

  • The shots and camera angles were decent as the characters were in frame and centred
  • The transitions in the montage were good and interesting.
  • The music fit the theme of an early bird catching the worm as it was up lifting and in the major key.
  • The lighting was reminiscent of an early morning as it was dark at the start then slowly lightened up.

cons of our mood montage

  • It wasn’t finished as we ran out of time so it didn’t fit narrative and the theme was lost towards the end.
  • The acting wasn’t brilliant for example the tie scene
  • The editing wasn’t brilliant as it kept changing from mono chrome to normal which didn’t work with the video.
  • The scenes weren’t very interesting  and didn’t grab the audience

 

After making this montage, it is clear to me that I can work in a group, I can use the right MES, I can act, I can get the right camera angles and I can using basic editing software.    It also clear that time management is key to producing a good music video with the correct number of shots as they will portray a well made narrative to our audience. By doing this montage it will help me to make my music video as I know what I need to include to make a good music video.

Music video form and conventions

 

I have learn’t that different music videos have different structures of narrative as well as how other music videos portray the star image in different ways and how MES can determine how good the final music video is and if it relates to the theme or not. By analysing different music videos it will help me to create my own music video as I will have all the knowledge on how to convey a narrative by using MES and editing so that I can make a good final product by the end of the year.

Chosen adverts

I think this advert would work with my genre and target audience. As they would want a relaxing beverage and they would most likely be over the age of 18. It gives off a very relaxed vibe and is very calming towards the viewer. It is also like they can escape into happiness with this beverage.

 

 

I think my target audience would absolutely love this advertisement, this is due to its very trippy and creative poster design as-well as being about one of the best selling psychedelic rock artists in world.  One of the reasons this advert would be perfect for my magazine is that lots of people who like psychedelic music listen to tame impala, he is well known to put on a show and he is great performer and people could buy tickets to go see him on his tour. I have also featured him in my magazine, on which he talks about his new album.

Complete magazine draft 3

 

Here is my 3rd and final draft of my front page. Since draft 2 I have changed the colour and spacing of the cover lines, I have added a date, issue and price, made the masthead bigger, I have also changed the font of the word “Grammy” so that it stands out and looks similar to the grammy logo.

In my new draft I have completely changed how page looks. Firstly I have added lots more cover lines, I have changed the fonts and text sizes, I have also changed the size of the images and have re adjusted them to fit a three layered grid. Ive also exported it so that the colours look sharper, I have got rid of the pink background and changed it to white. I have also re organised the masthead so its more centred and changed the size of the font, Ive added and edited an extra image and I have made sure the text aligns with the columns. All in all I am very pleased with this final draft.

Here is my final draft of my DPS. Since my last draft I have made my image larger, iv’e adjusted the columns so that they align equally, I move the bottom sentence at the end of the article to the right and Ive added colour to the quote in the top left.

 

Targets

Front page

  • on front page space out the cover-lines
  • Capital letters G for Gizzard
  • Make image bigger
  • Price and issue date
  •  change colour of letters
  •  Make masthead bigger
  • Contents
  • Put Radar small and contents big
  • page number 3
  • more colours
  • more cover lines
  • check spelling
  • More information make bigger
  • Add a give away
  • swap around more room
  • punctuation
  • DPS
  • make image bigger
  • Equal the columns
  • push “continue article” to the right
  • Add graphics colour scheme
  • logo “rainbow twissle”
  • Add Twitter and facebook

draft 4 contents page

Since draft 3 I have tidied up the layout by making the images bigger and making the text look nicer with different colors and fonts. I also changed the shade of pink in the background. I’ve added more covellines and made the headline bigger and the name of the magazine smaller. I added page number to my contents page. Images look nicer and even and not stretched like in my last draft. Starting to look more like a contents page.

targets

  • Keep playing with layouts trying to make it look nicer
  • add another image to the contents page
  • More cover lines.