Below is a moodboard that I have created on padlet which shows the different technical conventions of my genre for an album cover or digipak. This helped in giving me inspiration for the type of elements I need to include into my digipak such as poses for my artist and colour schemes. I discovered that my genres conventions are typical in many different artists’ album covers. This repertoire of elements and the general conventions of a Pop/R&B digipak combined, will make up our brand image so the audience can decode it successfully.