To explore and identify key filming conventions and performance styles for my genre, as a group we took screen shots of different conventional shots,frames and angles from a music video in the same genre as our chosen song to give us an idea of how these conventions help portray the music videos narrative, giving us a clearer idea of what conventions to include in our own music video.

Narrative Conventions- In my chosen genre, Love,lust and emotion tend to be the most common themes that are represented. These narratives help the artist to convey their star image through acting/performance ensuring their narrative is portrayed well.

Narrative Structure- Most commonly, linear and episodic narrative structures appear in my genre with aspects of performance also.

Performance Styles- My chosen genre music videos often include the performer and actor together in the narrative. Vibrant,fun colours are commonly used as well as interesting,unique locations. During the lip syncing aspects of the music video, the star is commonly seen to be using a direct mode of address when lip syncing, involving the audience within the music video.

By doing this task, I have learnt how cinematography and editing are essential to be able to portray the star image effectively, not only reflecting the music videos genre, but conveying the repertoire of elements for that specific genre, giving the target audience what they expected.

Focusing forward, when it comes to shooting our music video, as a group we will take into consideration what specific conventions will portray our music video and star image effectively and clearly.

It is important that as a group, we have clear communication,organisation and commitment among us all. To make things clearer, we collaboratively delegated a group portfolio, alligating each member specific tasks, using each of our skills to our advantage, giving us a well organised path to a successful music video.

After coming together with my chosen group, we collectively decided on this song as our final song choice. We decided on this because the narrative aspect is planned out extremely well with a great idea for the performance element of the music video. On top of that, the conventions are realistic and easy to replicate, making it clearer for the star image on what to do.

Focusing forward, my group will now start doing some ind depth planning (making an agenda) and preparing what is needed for this music video, gathering props,costumes and models for the video.

To show maturity and professionalism towards my work, it was important that we did the right thing as a class by requesting permission from our chosen artist to avoid copyright issues. We clearly portrayed that it was intended for educational purposes only.

To give me a clear idea of potential music video ideas, I made a mini pitch of a realistic and doable song that I think would be a good idea. Within the slide show, I clearly portrayed my music videos aims: it has a linear narrative with a performance aspect. it conveys a clear, continuous story-line/theme throughout the whole music video and it shows my ideas for MES,location and props.

 

Focusing forward, I have a potential, well thought out music video idea when it comes to deciding withing my group. It has given me an idea of what needs to be brought together to plan the basics of a music video, expanding my understanding of the music industry.

To gain more understanding of the importance of narrative, performance and technical conventions of music videos, we researched and analysed different types of genred music to give us an idea of what we need to include in our own music video.

Each genre will consist of different types of technical conventions in order to fit their genre and sell well to their target audience. MES is an important element when it comes to music videos, not only does it play an important role of portraying the music genre, it is also the artist’s professional brand face. Now understand the importance of the different elements included in a music video, I can use this as a guide for my own music video, giving me an idea of what performance and narrative aspects will suite my chosen music video genre.

To get an idea of a good narrative for a song, we’ve researched different music videos and their narratives for the video. By doing this, it’s given us an idea of what to include in our music video.

This video is mainly narrative with hints of performance in it. The music video is linear, showing the audience what happens in order that the events unfolded in. The music videos story is about the double standards that often exist between men and women and a story of role reversal. in the music video, she explores what it would be like to do everything he does to her in a day. The ending shows the gender roles going back to normal and the man going to work, not chancing his ways. I feel like this ending suited the music video as it reflects how things are in real life.

 

This video is an illustrative music video, the music video correlates with the actual music, giving the video meaning. The music video is a combination video, it has elements of narrative and performance, with the actor having an active role in the narrative. The story line of the music video is a boy begging for the girl to take him back which the girl is refusing too. There isn’t a proper ending to the music video, the ending is more of a montage. I feel like there could’ve been better ways the end the music video.

This is an amplified music video, with the music video correlating with the music a little bit. The story line happens in a linear way, the music video takes you through the narrative in the order that it unfolded in. The story line of this music video is about a girl with superpowers who entered some sort of mystical animal into a fighting competition where it won and she vanished the evil boss away. The ending of the video is the boss being attacked by the other mystical animals which personally, I think that was quite a good way to end the video as it fitted in well with the videos theme.

3 Quirky Narrative Headlines

One man party- a boy spends all day creating party invitations, decorates his house and cooks loads of party food for his birthday party when in reality, no one ends up coming to his party

Righteousness of faith-  A girl grew up in a sexist family where they didn’t support her dreams of coming the next president as it’s a ‘mans job’. Once she left home and lost all contact with her family, she chased her dreams and became a well respected president.

Nature Valley- A group of teenage boys went camping for the weekend where they found a waterfall. They decided to go investigate however, they discovered something that they didn’t bargain for…