In order to create as successful of a music video as possible, I need to determine who my target audience are. This is important because by figuring out the other things that my audience enjoy and the other types of music they listen to, I can determine what elements I should cater to, ensuring a more successful music video overall.

Collage of interests for our target audience

The audience that we’re aiming for are teenagers and young adults, aged between around 13-25, and since our song is in the indie genre, we hope that it will cater to the audience’s interests of more alternative cultures, music, and brands. Also, our audience tend to have an interest in fashion and more alternative styles, so we will try and take this into account with the costuming of our star.

YouGov data for our genre

Above are the top 10 most popular artists of our genre in our target demographic. One artist among these is the Arctic Monkeys.

Below are some of the other interests that fans of the band share. It appears that our target audience enjoys comedy and female actresses, which we will take into consideration when deciding on the direction of our music video.