Introduction
A brand is an idea of the company that the audience also believes in. An example of this is the mission statement. A coherent and values about the nature of our artist. Something the audience will embrace e.g family. The band hopes to show that “the small guy” can succeed and contribute to a world where these ideas are rejected as absurd owing to the peace and harmony that has been attained. Small minded ideas like being prejudiced, for example our stereotypical villains in our music video. Part of our star image has to be about authentic talent and for people who have tough lives. We are authentic people who try to make the people struggling a better place.
We can communicate this because the band represents a group of people who has to grow up in a rough time but in the end made it as a successful band. The narrative of the lead singer being a cost by what appear to be villains turn out to be the allies. They are accepted into the band.The band in the digipak are represented as a criminal underclass. Signifying a rough, tough, working class lifestyle. a sense of gangster lifestyle with the black and white filter and the red font. Also the name of the album being The New Abnormal which all communicate the meaning. Consistently on all products we have made a majority of group shots to make it seem like a strong group of friends where there is no leader and everyone is as important as each other.
Music Video
This is a band that is being willfully unconventional. For the album cover we have to represent a rebellious impression because we are walking away from the camera which goes against the typical conventions of the indie rock genre album covers, this is because their clothes tend to have dull looking colours in their outfits. Also, we used specific colours like red which has a encoded symbolic meaning of courage, danger and anger for the audience to decode. We added a grainy effect to make it look like a more serious and criminal-like album.
Digipak
Using MES to convey it to our audience, we portrayed the stars as belonging to the indie music genre. Overall, we wanted to create our digipak. This digipak aims to take social commentary and turn it into masterpieces by constantly adding a lighthearted and slightly comedic spin. While some people might disagree with their gloomy views on the state of the world as we know it, most people value and like the lyrics sincere sincerity.
A world where these ideas are rejected as absurd owing to the peace and harmony that has been attained. Moreover, we made an effort to incorporate Dyer’s paradox theory into the ordinary and extraordinary characteristics that a star image possesses. Things like posting a social media image of what the typical person would do, in addition to extraordinary things like a band playing at a concert.
This is a band that is being willfully unconventional. For the album cover we have to represent a rebellious impression because we are walking away from the camera which
goes against the typical conventions of the indie rock genre
album covers, this is because their clothes tend to have dull looking colours in their outfits. Also, we used specific colours like black and white which has a encoded symbolic meaning of depression, sadness, life and death for the audience to decode. We added a grainy effect to make it look like a more serious and criminal-like album.
Social Media Page
Social media has made it possible to engage with stars across the globe. We are aware that social media companies will do all in their power to maintain your interest in order to learn more about you and gather data about you that they can exploit and use to their advantage by selling you to marketers. They accomplish this by developing a model of you which is developing an algorithm that keeps your interests in mind.
I made sure that the SMP contained all of the components that Blumler and Katz considered which are crucial in any audience to a media piece for them to engage with each other. Their idea in short being the uses and gratifications theory as an approach to understanding why and how people actively seek out specific media to satisfy specific needs. This theory asserts that people are active media users who are motivated to select media to gratify specific needs.
