This is our timeline for our social media page. We have been referring to this throughout our social media page production. We have included a synergy which is our collaboration with Timberland. We chose this brand as it is conventional to our genre. Our personal posts (the orange post it notes) maintain the audiences interests (AIDA) as well as a including a sense of desire for a life like theirs. One of these posts is a photo of our main star in the band and his girlfriend which will keep our audience engaged as they are interested as to who she is. Our story posts (in yellow) are significant as they include interactive elements such as the countdown and the question and answer category that the audience can interact with the band.
Sandbox Marketing Strategies
All three of these marketing techniques from sandbox use similar marketing techniques that we are planning to use. Ultimately they use social media to promote their albums as well as new releases. 'Why Don't We also promoted their brand as a whole by surprising their audience in Malaysia. To attend the audience had to interact with the band's social media and received a prize if they were successful the prize being meeting the band. Similarly, we will have interactive elements on our social media page such as question and answer elements, links to websites, and exclusive content such as an interview with Iheartradio. All of the sandbox examples above show how significant AIDA is as without an audience being engaged and interested the social media page and marketing strategies will not be as successful as they could be otherwise.