Our Mission Statement – The Packaging Brand

Introduction:

After finally finishing our music video we now are starting on our digipak and social media page. To start our research off we created a slideshow including about our target audience, our stars competition and our mission statement we created as a group.

Reflection:

This was a very useful task to do as it made us as a group think about potential ideas for our digipak and social media page and know what we will need to do to attract our audience. We now know what our typical audience member would be like as well as what competition our star is up against when we are advertising our new star brand to the consumers of our products. After talking as a group to create this slideshow we now know what each individual thinks in our group and suggested any potential ideas we may have. We also know a lot more about the genre of music our star produces so we can think about how we are going to promote our products to our audience in order for them to engage with our brand and to gain the best success possible.

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