Category: Music Video

After discussing with the group, we have come to a decision, for our narrative to change once more. This is due to the troubles we were having whilst filming the two children who were going to perform as the younger versions of our models. Planning a shoot during the summer also proved to be difficult to when both children were free. To allow us to be able to film and keep on track with our music video, changing the narrative was the easiest and most conventional choice for us as a group.

This is the risk assessment for the narrative shoot we have planned on the 19th of July. It is important for everyone to be safe when we shoot, and making a risk assessment will ensure this. This will be sent to everyone involved, and will be looked over before the shoot.

We have created this production meeting agenda, in order to keep us organized. After our pervious shoot, we have now realized that using these sheets is critical for our shoots as the key problem for our group is the organization.

SELF ASSESSMENT

As the song chosen for our music video is very quick, it was hard for our model to learn all the lyrics. This limited the amount of shots that we could take for the performance shoot. Despite this we still managed to get some good shots at the abandoned bus, but the weather resulted in us having to film inside. Even though our model was more comfortable at lip-syncing by this time, and his pronunciation was better, the lighting just wasn’t bright enough and did not fit the aesthetic of our music video. I think our group needs to work harder on the planning of the shoot, so that when it comes to it, everything will flow a lot easier.

For this rough cut we have added a few narrative shots, however we have come to realize that we need a larger variety of angles and transitions, especially close ups and extreme close ups.

It should be easier in the summer to shoot our music video, as the weather and lighting will improve, and with that, so will our music video. As a group, we think it is necessary to re-do this performance shoot, as we would like our music video to be to the best of all of our abilities, and not have the performance part slip under our high standard due to the weather.

TARGETS

• Focusing forward, we need to check the weather forecast before we shoot (if it is an outdoors shoot).
• Use a wider variety of shots (close ups, extreme close ups, long shots).
• Think in more depth, if the location fits in with how we would like our music video to look and whether it fits in with the overall aesthetic.
• Take more establishing shots.

For our performance shoot, we went to the abandoned bus and to my house, initially we wanted to film all of the performance at the bus, however the weather was not on our side and we had to shoot with the led lights. This clearly did not work well with our music video as our rough cut is not how we expected it to turn out.

WHAT WENT WELL ?

• Our model had clear pronunciation of the words when lip syncing, and showed personality by using his facial expressions.
• When editing we could all agree on which clips were right to use in our rough cut.
• We ensured that everyone had an equal amount of time filming the performance shoot.
• Our model really jumped into the performance and represented the star image well.

WHAT WENT WRONG?

In order to improve and set goals for yourself and your group, we understand that notifying what went wrong, is the only way to then move forward.

• The weather was rainy and windy, so our shots taken outdoors were slightly out of focus.
• The LED lighting was not bright enough, causing the shots to look dull and not very clear.
• Was not very well planned out (tripod piece was missing).
• Model did not know all of the lyrics to the song so we were limited with our shots.
• Not enough establishing shots.

Creating a narrative storyboard of shots, framing and composition that fits the structure of our narrative was important so we could have a clear plan layed out infornt of us, of the coverage that we needed. This will enable us to have a variety of shots to choose from in the moment of filming, as we understand that under the stress of filming, we could forget imporatant shots that fit in with not only the narrative of our music video, but also the chronology. Despite us not using the equilibrium structure of music video, we still want our narrative to have a vague outline of chronilogical form, so the audience has a deeper understanding with no conflict to our music video.

Our storyboard consists of:

• establishing shots
• framing
• composition
• long shots, close ups, mid shots
• Wide angles, aerial shots, distorted angles

In order to undertand a deeper meaning for our narrative, it was important to note down the key aspects of the structure of our narrative. For example, the binary oppositions of age vs youth and friendship vs time, is key to represent in our music video as it gives a sense of purpose behind the meaning of our narrative.

Despite the traditional usage of equibrillium wihtin muisc videos, we opted for a more abstract use of the anarchrionic style. This is beacuse it fits in well with the narrative linking in well with the age vs youth as we will be filimg children and older teenagers.

We as a group are aware that planning our shoots and making everyone involved aware of every aspect of the shoot, from when, where and who, is extremely important due to being organised and making the process less stressful in general.

We recognize that safety is very important when it comes to filming our music video. Our performer and our group needs to know the rules in order to keep everyone safe. We have come up with a form which we have all signed, which signifies where we will be and what not to do.

For this task, we constructed a mood board which we think best represents the star image best for our music video.  Our star will be portrayed as a rebellious, charismatic but sensitive young man, who loves the outdoors and exploration, for example skating.

We will achieve this by using factors within our music video that will take our star image from being ordinary to extraordinary. The visual design and colours will be vibrant and saturated to represent how our star sees the world, and put the audience in ‘his shoes’ by creating this positive vibe surrounding our artist, this will attract our target audience of millennials and gen z’s. The body language used by our star and the gestures he will make will be eccentric and overly dramatized to highlight his charismatic personality but also represent the psychedelic experience he is feeling. We will use props such as skateboards, an old sofa and a polaroid camera to convey a rustic feel to our music video, but also to show the audience how our star loves to capture experiences and explore.