I researched about Indie Rock bands and looked at what the fans of those bands would typically like. This gave me a general idea of what my audience want so that I can make media specified to my target audience.  I also looked at the demographics of my audience such as age and gender so that I could understand aim my magazine at certain types of people.

This is a personal dating profile from a typical fan of our genre. When I create my magazine I will use certain colours to encode different meanings and emotions, I will make my magzine entertaining to increase social interaction. I will consider the demographics and target audience of my magazine so that it can fit to their needs. By looking at examples of media from producers it will allow think of new ideas and inspire me in this work. I want my magazine to not only attract and entertain people but also to educate my audience within this genre of music. I will think about how I write my text so it is in preferred reading and not oppositional otherwise this can portray my magazine as biased. I will make my magazine clear to read so that is can easily be decoded by readers.