I created a mood board to convey all aspects of the genre of jazz. I found pictures, conventions, typefaces, artists, album art, magazine covers, logos, lyrics, colour palettes, tour posters and magazine layouts that I thought were appropriate to my genre of jazz.

From this mood board, you can see that there is lots of nice colours and the album covers contain a lot of art and drawings which portrays the genre as fun loving and artistic but there is also a strong theme of red and black and a dark theme. I want to give my audience the best representation of the genre and I will include denotations and conventions for new readers which can attract them to become a new customer and fan of jazz. Using this inspiration, I am going to try and include these in my magazine brand so that I can encode this to give my audience a sense of nostalgia which they can decode to provide them with their preferred reading which will live up to the audience expectations.

I chose Miles Davis as my dream cover star for my magazine. It was slightly more challenging to find modern news articles surrounding Miles Davis as he passed away more than 30 years ago but I found some media sources that I was able to use to portray him as a brave, talented, interesting, courageous yet arrogant and self confident musician. I found these articles very important in helping me to find the metanarrative of Miles Davis and the connotations I could withdraw from the news stories and media sources helped portray the star as ordinary yet extraordinary at the same time. These denotations will be useful to portray the paradox of my star image and therefore I can represent the true paradox of a jazz musician through my cover star. On the second slide I have included images of every aspect of my star image from the setting and mood which would be like a jazz club with red and black lighting, the outfit I would like a hat and a suit with a bow tie to make my model look smart and like a vintage jazz musician. It is also very important that they have a jazz instrument such as a saxophone or a trumpet as I need that for the Mise En Scene of the star image.  I would like my model to be looking like they are playing the instrument and I think I am going to try and add fake sweat to represent them as a jazz artist giving it their all in a live performance.