I conducted some market research into my competitors and into the ways that they use information, personal identity, social interaction and entertainment. I could use all of this to attract my target audience successfully and therefore cater to their preferred reading. If I am able to do this then I can appeal to a bigger audience as they will spread the word and my brand will become more popular. My USP is that I have secured a collaboration with a jazz record label to get inside information before any other magazines are able to find it out.