My group created this mood board with inspiration from our genre (indie rock) for what outfits, themes, colours, backgrounds and styles to include in our own indie rock digipak. The digipak is a form of integrated advertising to promote our star image to our target audience, we will be able to promote our star image using a reprtoire of elements to be unique from other artists while staying true to indie rock. We focused on album covers, outfits and props as these are key elements that we will try to integrate into our own digipak. From this look book, we can begin to create a blueprint for our digipak which will be conventional to the indie rock genre.