For this task, we were researching our audience and their profiles. Using the website Yougov.co.uk, I searched the stars of my magazine and from that I was able to find out the demographic of my target audience that were interested in the artists and other celebrities that they would also be interested in and this information is very useful to determine the preferred reading of my audience to be able to encode the desirable features which will be vital for my own magazine so my audience can decode these and they will enjoy reading it.

Using this data, I created a dating profile as a member of my target audience. I made this dating profile to give me a very good idea of my audience psychographics, as a producer it is very important for me to know my audience psychographics as this will allow me to include the appropriate features in my magazines to create the best magazine for preferred reading. I will now have a better understanding of my audience and I can therefore create a magazine for the purpose of education, entertainment, social interaction and personal identity.