A Front Cover Analysed

For this task, we had to choose a magazine cover and analyse it. I spoke about the audience demographics, psychographics, and then also decoded the text. This magazine is specifically about Pride 2020 and music, and so presumably the target audience is people in the LGBTQ+ community and teenagers (Gen-Z) particularly.

We did this to further our knowledge and skills in technical design conventions, these are the elements that help make up a magazine cover. It was also really helpful as I have learned how to analyse a text and connote ideas from features like fonts, colours, images, mastheads and, cover lines. These things all help define the magazine and makes it unique. The colours should be attractive and eyecatching to draw in its audience. The cover lines should also be brief, but interesting and easy to read, if they are dreary and irrelevant it will not attract the reader.

The production of my magazine will be benefitted as I have learned many things during this task, which are all relevant to producing my front cover. I have learned about demographics and psychographics, these are all related to the audience that is consuming the magazine. Demographics talk about things such as their age, gender, class etc. Whereas psychographics are about the person’s interests, political beliefs, opinions, and lifestyles to name a few. I will now be able to figure out who my target audience is and how I can appeal to them using appropriate colours, images, ideas and main cover stars to hook them in.

Conventional Design Features of Magazine

In pairs, we were given a magazine cover to annotate the technical conventions included. Some typicalitys of these are:

  • Masthead – This is the title of the magazine. It is arguably the most important design feature as it immediately makes the magazine identifiable; the audience will know what it is straight away.
  • Cover Lines – Short pieces of information that give a brief idea into what the magazine will include.
  • Main Cover Star – Main person pictured.
  • Plug – Something to entice the audience e.g. a prize.
  • Barcode – What is scanned so it can be purchased.

These features are all fairly universal and are used in most high-profile magazines such as Vogue and Glamour.  In this cover, the Main Cover Star is actually covering some of the Masthead, but this is not an issue as it is a well-known title that will still be recognized.  The Main Cover Line also helps establish an important part of the magazine and offers a small segment that entices the reader, this increases sales as it makes them want to read more. A Pug is also included, usually in the top right or left corner, it is a visual way of promoting something such as a prize. This also gives other businesses an opportunity to advertise themselves, so this feature supports more than one company/brand. The purpose of these is to catch the reader’s eye, it gives them another reason to consider buying the magazine.

It’s really important to understand what the purpose of these technical conventions is and why they are used. They create a basic layout of the magazine cover that has been used worldwide in magazine production because it works. They all work together to make an easy-to-read and informative cover that should entice the audience into reading more. Aspects such as the Main Cover Line and other Cover lines that typically go down the side of the page will help establish the target audience with the stories and people written about. People will glance at these and know whether or not it will interest them. I will be able to use this information when creating my own magazine as I know what is successful and makes a well-produced cover.

The Camera Talks

 

In groups of three, we were asked to take a minimum of 50 photos that told a story. We had to get used to using a DSLR camera and produce good quality photos. We tried lots of different locations, these all had a variety of lightings and space which helped us to tell different stories through our images. The outdoor photos have high-key lighting which gives a more optimistic and easy-going vibe. Whereas, the photo of me sitting on a chair from the top of the stairwell has low-key lighting. I have also sat alone and look very isolated. The denotation is just that I am sitting on a chair on my own. But the slim view I am shown through in the stairwell could connote that I feel trapped and stressed. This contrasts with the photos in the football goal. It is in an open space with bright, natural lighting which makes the audience think that Ben is happy and feels free, rather than confined.

In the photos of me and Anya on the stage, we have used Mise-en-Scene to express our relationship. We used proxemics/distance and sat close together to present the idea that we are friends and get on well, rather than sitting far away from each other and having closed off body language; this would imply that we do not like each other and are maybe in a disagreement.

We also tried using a distorted angle in the photo of me and Anya on the stairs. This created an odd atmosphere and added more to the photo rather than just using a regular mid-shot for example. It poses some questions for the audience such as ‘why was it taken at such an angle?’, or ‘why was it framed that way?’.

Having this knowledge with benefit me when it comes to producing my own magazine as I have gained skills regarding using a DSLR camera on my own. I can now use it to my advantage and try different things with the lighting, angles, and composition for example. These will all add depth to my images and help me create the photos I would like to. I now have a much larger range of functions I can try out in my photography which will help me find what works well for me. Using elements such as lighting and angles will help to change the tone, mood, or story I want to tell.

Moodboard

My image that uses Mise En Scene to communicate meaning

Made with Padlet

In groups, we were given a genre of music to research, ours was Pop. We all found different images that represent the genre and added it to a mood board. We tried to include the fashion, hairstyles, album covers, and accessories associated with our genre. We decided to base it on ‘the 80s/’90s pop genre and discovered that the style was mainly casual, bright, loose, and relaxed. The mise en scene used in the classic album covers normally displays the singers standing together looking to the camera. It is very simple and straightforward. This ties in with the easy-going style of that era. This creates a relatable, friendly, and genuine image for the artists which makes them more likable by the public.

I have learned that the stereotypical ‘Pop’ look usually includes a funky and colourful shirt, a jacket, skinny jeans, and some plain shoes. It is generally very mainstream and basic but this works as it doesn’t stand out too much and can be liked by all.

Post-it Note Responses

After we took our photos, the class had to write the words that came to mind when looking at this outfit onto post-it notes. The typical answers were ‘confident’, ‘modern’, laid-back’ etc. This was exactly the image we wanted to portray. We tried to take inspiration from our mood board to create a staple boy-band member. We tried different pieces of clothing such as leather jackets, 90’s style colourful shirts, a variety of sunglasses etc which were all based on our mood board. We found that a simple denim jacket and button-up shirt helped portray the image we were going for without over complicating it. This links to the typical ‘Popstar’ figure during the ’90s, very simple and more focused on the music rather than their fashion.

Our Own Photos

Here are a few of the many photos we took whilst in costume. We tried different poses and locations to keep a variety and find which worked best. I personally think that the images where Jacques is pointing to the camera and the one where he is looking off to the left with his glasses on were most effective. I think they really encapsulate what comes to mind when you think of a Popstar. His facial expressions are very unbothered and he’s not showing any joy or excitement, perhaps to look cool. Also, pulling down his glasses slightly when looking into the camera makes it seem as though he almost didn’t notice you because of his own existence and fame.

The final photo

The relaxed and nonchalant look into the distance rather than to the camera makes you think he is very cool and collected. His facial expressions are very unbothered and he’s not showing any joy or excitement, perhaps to look cool. Also, his body language suggests that he is unconcerned and fairly relaxed, this could mean that he is a high profile and is used to getting attention. His hair isn’t over the top or distracting from the rest of the look. We assume he is very popular and probably quite ego-centric because of the overall persona he displays through his clothes and confident poses. We did not add any makeup as Popstars from the ’90s were often keeping it plain and low-key with their appearances rather than standing out from the crowd.  

Reflection

Overall, I have learned the importance of using Mise en Scene in photography, it helps to convey meaning in your images. Without it, your work is vacant and motiveless, you can not tell a story or express a message without it. Being able to denote and connote an image is extremely helpful in understanding what it is trying to say. This will help me in the production of my own magazine as I have a better understanding of what I need to pay attention to when taking my own photos such as detail, costume, background, and location. Detail is extremely important as it can change the entire interpretation. If for example, I have dressed up in costume to convey a particular message but have my phone sticking out of my pocket or have a messy background where it is not relevant then it instantly takes away the quality of the image; it makes the production look sloppy and rushed.

Print Media that Communicates Meaning – A Tour Poster

This task was about deconstructing and analyzing a tour poster. I chose this one as the colour theme, body language, fonts etc all helped to connote the message behind the image. I have learned how much the production of an image can affect the way it is viewed and why it is important to know what parts will affect the mood of displayed.  It has helped me to develop my knowledge regarding how the way a poster is designed can alter how a person views it/how popular it will be. I can see that this poster is well-produced and made to a high standard from the colours/pathetic fallacy used to reflect her mood, clear imagery etc. It has been well thought out and planned in advance.

Now that I know the effect of these aspects in a poster, I can use this knowledge when producing my magazine. Depending on the mood I want to portray, I can use these elements to present the correct tone. For example, if my magazine is going to be uplifting and joyful, I would use bright colours, open body language, and positive captions on my front page so that the reader has an insight of what it is about.

Hello Media Studies

Over the next two years in Media Studies I would like to develop skills that will help expand my knowledge and improve my work. I would like to work on my organization as this will make it much easier to stay on top of work. I would also like to become more creative and have many unique ideas. This will help my work to stand out rather than just keeping it simple and staying inside the box. I will research and find inspiration from different sources such as Pinterest.

Planning -I would say I am good at planning and setting out my work, if I know what I want to do in my head it becomes much easier to express it to others. Lists and mind-maps help me come up with ideas and produce a plan.

Transferable skills – I am also studying biology and sociology. These subjects give me skills that I can also use in Media Studies. Some examples are:

  • in Sociology, there is a high volume of writing. This is helpful as it improves my writing skills and I feel more confident when adding to my blog as I know how to form my sentences and express ideas.
  •  in Biology, there is a lot of vocabulary to remember. I have to find my own ways of memorizing and jotting down important things. Because of this, I have found that mind maps/lists are the best way to remember what I need to know, I can do this with information and unfamiliar things in Media Studies so I can fully understand each lesson.

Regarding my technological skills, I think there could be room for improvement. I am comfortable with my abilities but will be using a lot of software that I have not before, so I need to ensure I am confident with how to use them so I can produce high-quality work.

I am a Media Prosumer

These are some examples of the media I consume daily. This includes music, television, online shopping, news, and books. These types of media offer entertainment, personal identity, information, and social interaction. Reading/listening to these things makes me a ‘consumer’ of media, whereas interacting or making my own media makes me a ‘prosumer’. I would call myself a consumer. I like having a wide range of media as it is very varied and inspires my style. Having this knowledge is very helpful as when it comes to producing my own magazine I will know what media is best to include and how it caters to my audience. I can also inspire the style of my magazine from others I aesthetically enjoy.

Having knowledge of what goes into media gives me a greater understanding of how I can use it to my advantage when producing my own. I will be able to choose relevant aspects that engage the reader and keep them interested such as informational and entertaining media. I now understand that using colour schemes, bold texts, relevant and snappy information etc will catch the audience’s eye and increase my magazine’s popularity. I will avoid using dull colours, crowded imagery, or lengthy paragraphs on my title page as this is not attractive and would reduce interest.

 

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