Digipak Draft 3

Here is our Draft 3 of our digipak:

I am happy with the progress we have made as a group with our digipak so far, although there are a few changes I would like to make before submition. We also collated some feedback from peers, by showing them a variety of genres, and then asking which one they think ours is. This was to see if our work is conventional, or if it would be rejected by an audience.

Here are the results of our tally:

Overall, I have learnt how important the representation of a genre is, and what the effects of poor representation can have on the way a product is recieved by the audience. We wanted our genre to be clear to our audience, so we researched the typical conventions of Pop/Pop Rock, and also the demographics/psychographics of the audience. This meant that we could optimize our chance of the digipak being accepted, rather than rejected for being too uconventional. Although, we did challenge certain conventions such as subverting from the general innocence and hyper-feminine mise-en-scene often scene in music videos, photoshoots etc. Whilst we embraced our stars femininity, we strayed from using pink costumes or overly revealing outfits to focus on a darker and more intense mood.