Moodboard
Reflection
This is my mood board to help give me some inspiration for my tour poster. I found that there is often a plain and large title, bright colours, and bold, blocky fonts. They tend to be fairly simple in comparison to some other genres such as rock, this ties in well to the pop genre as it is mainstream and doesn’t stand out too much. Going into more depth with the colour scheme, they are almost always bright and colourful. This convention catches the reader’s eye and makes them want to learn more. I have noticed that medium close-ups and close-ups are a camera technique often used to show the artist. This makes it easy to see who the poster is about. AIDA is an acronym used to talk about ‘attention, interest, desire and action’. These four elements are used when designing a tour poster and considering what will add appeal. Attention refers to what catches the readers eye e.g. colours, artist. Interest is what hooks the audience and makes them want to pick one up.
My Tour Poster
Reflection
Above is my own tour poster. I followed the brief given to us on the blog and used this to complete my poster. I tried to incorporate bright colours and a large main cover star to catch the eye and increase interest. The brief spoke about including a name of the artist and tour, dates and venues, and other information such as where to buy tickets. I played about with the layout for a while to find what was most effective and pleasing to the eye. I realised that the main cover star was way too small to begin with so I increased the size of the image which made it look much more professional. Before starting my poster on InDesign I had to edit the image of Jacques so it would look natural on the poster. By this I mean I had to separate him from the original background and edit out any pieces left behind. I am happy with the way it turned out overall. I am pleased with the layout and think it is easy to read. I tried to make it informative yet simple as to not bore the reader.