Please click on the photo to see the full moodboard.
This is my ‘Magazine Moodboard’. This will be a source of inspiration for when I am designing and thinking of how I want to do my photoshoot. I noticed that there were some recurring colours in the album covers, photoshoots, red carpet looks etc. Below are the main colours that I have seen worn by R&B artists or included in their work, it is very vibrant and colourful generally.
Colour Scheme
Reflection
This task has been very very useful as it has helped develop my understanding of the genre and its typical conventions e.g. bright colours, tattoos, jewellery, bandanas, crop tops etc. These all represent the people as R&B artists and we can figure this out just by looking at them. The audience will have certain expectations when they see my magazine is about R&B, they will expect specific styles, certainly topics about music, new songs/artists etc. There should also be connotations and meanings included in my brand. For example, the clothing worn in a photoshoot should give off a particular vibe and era. A relaxed outfit such as baggy jeans, crop top, and a jacket (which is popular in ’90s R&B) connotes the idea of casualness and youth. It is relatable and helps people who dress like this feel represented, their personal identity is reinforced.
Focusing Forward
Now that I am focusing forward, I will consider how I can incorporate these typical conventions into my own work. I will regularly refer back to my mood board to keep in mind who my target audience is, what colour scheme to stick to, and how I can encompass the fashion and aesthetics into my own photoshoots.
Star Image
(Change slide to see slide 2).
This is a slideshow about Ariana Grande’s star image. I researched Grande’s image and how she is portrayed by the media. I have found that every celebrity has something called the ‘paradox of the star’. This means they are presented as either ordinary or extraordinary. These two things contradict themselves and it is easy to tell which one they’re being shown as.
For example, in the first slide, she is shown wearing expensive and luxurious clothing, she is in the spotlight. These images have denotations of a girl wearing fine clothing, but they connote the ideas of wealth, fame, desire etc. This is done to show she is a high-profile figure who is extraordinary. These pictures have the typical conventions of a red carpet photo shoot. We can see glamourous makeup, tidy hair, and stunning dresses. These things instantly help us recognize she is someone extraordinary and is called the repertoire of elements. In the second side however, we see a different side to her. There are pictures of her in comfortable and casual clothing. This feels similar and makes her seem much more normal and down to earth. We feel as though we can relate to this and this makes us like her more. She is also shown doing large amounts of charity work for others, again we see her as compassionate, selfless, and caring. These attributes are often rare in celebrities. These images represent her as ordinary.
How I want my star to appear
These are a few images to display how I would like my star to appear on the cover of my magazine ‘Motion’. I looked for female R&B artists with a particular sense of fashion that I would like to incorporate into my work. I wanted to find empowering poses that I could direct my star to try out.